Farcaster / Clanker strategy: Run real marketing campaigns for all kinds of successful app(coin)s, get users to sign up for them, experiment with new ones, trade them & help builders retain users.
In-app: wallet, notifications, channels, chats, app center with discovery and feed with frames.
Outside: occassional tweets ?
☝🏻this pretty much describes farcaster. Some useful features but not enough newcomers, growth