I build things with care. Products. Brands. Teams. Communities. Systems. I’m drawn to messy problems and the people willing to take them on. I like making things work and creating experiences that are surprisingly delightful. I believe the future is something you build, not wait for. These days, that means working end to end, from concept to code, to bring ideas to life.

AI Is Not the Point (But it sure is helpful)
Why taste and intention still matter

AI Is Not the Point (But it sure is helpful)
Why taste and intention still matter

Becoming a Builder
This year I went from brand and product studio owner to vibe coder to builder to full stack founder. Day to day, it didn’t feel dramatic. It was just showing up, trying to make things work, and trying to deliver the experience I wanted. But looking back, I can’t believe how far I’ve come. I’m capable of things today I never thought possible. And I still feel like I’m just getting started. Thinking ahead, my goal for Giftr isn’t to build the best mini app or the best crypto commerce solution. ...

Becoming a Builder
This year I went from brand and product studio owner to vibe coder to builder to full stack founder. Day to day, it didn’t feel dramatic. It was just showing up, trying to make things work, and trying to deliver the experience I wanted. But looking back, I can’t believe how far I’ve come. I’m capable of things today I never thought possible. And I still feel like I’m just getting started. Thinking ahead, my goal for Giftr isn’t to build the best mini app or the best crypto commerce solution. ...

How Giftr works
Tag @giftr in a cast. Open the mini app. Pick a gift. Your friend gets a private link to claim it.That’s it. If you want the full details, they’re always at www.heygiftr.com/faqs

How Giftr works
Tag @giftr in a cast. Open the mini app. Pick a gift. Your friend gets a private link to claim it.That’s it. If you want the full details, they’re always at www.heygiftr.com/faqs

Just getting started
I didn’t set out to vibe code Giftr. I didn’t even think I’d be able to do any of the dev work. I set out to prove that care and generosity could be a growth engine for community, and that crypto could be warm, magical, and capable of connecting our digital and physical worlds. Giftr started as a side hustle experiment. It was an excuse to play with new AI tools people joked their dog could code with. It was a bumpy start. The current Giftr repo is my third attempt. Twice I gave it everything...

Just getting started
I didn’t set out to vibe code Giftr. I didn’t even think I’d be able to do any of the dev work. I set out to prove that care and generosity could be a growth engine for community, and that crypto could be warm, magical, and capable of connecting our digital and physical worlds. Giftr started as a side hustle experiment. It was an excuse to play with new AI tools people joked their dog could code with. It was a bumpy start. The current Giftr repo is my third attempt. Twice I gave it everything...


Weekly Update - @giftr
January 30, 2026