Tokens are something I enjoy experimenting with. I write in English and Spanish.
Attention moves first. The market follows
A meme, a name, a coin, a moment - and suddenly the feed catches fire. Something small flips into movement. Everyone feels it, but no one measures it. I’ve been obsessed with that exact moment - where a post becomes a chart, where culture turns into capital. We all see it happening. We just never had a clean way to read it.How it started Checkr began as a curiosity during the clanker wave with a small dashboard. I wanted to see who clanked what, when it happened, and how the feed reacted. I w...
Attention moves first. The market follows
A meme, a name, a coin, a moment - and suddenly the feed catches fire. Something small flips into movement. Everyone feels it, but no one measures it. I’ve been obsessed with that exact moment - where a post becomes a chart, where culture turns into capital. We all see it happening. We just never had a clean way to read it.How it started Checkr began as a curiosity during the clanker wave with a small dashboard. I wanted to see who clanked what, when it happened, and how the feed reacted. I w...
Ride the attention wave
Most things we buy onchain are driven by social signals - who’s talking about them, who’s swapping, and how much traction they get in the feed. Money follows narratives. Volume, liquidity, and price react after the fact. But the real catalyst is Attention - where it concentrates, how it spreads, and who drives it. The problem? Until now, we’ve been trying to measure waves with the wrong tools.Why AttentionOnchain activity begins in the feed. A meme, a post, a quote, a chart getting likes for ...
Ride the attention wave
Most things we buy onchain are driven by social signals - who’s talking about them, who’s swapping, and how much traction they get in the feed. Money follows narratives. Volume, liquidity, and price react after the fact. But the real catalyst is Attention - where it concentrates, how it spreads, and who drives it. The problem? Until now, we’ve been trying to measure waves with the wrong tools.Why AttentionOnchain activity begins in the feed. A meme, a post, a quote, a chart getting likes for ...
Programmable social
Crypto made money programmable. You can use tokens like Lego blocks, play around with different mechanics, and now we’re heading in the same direction with social media posts. We spend hours scrolling, posting, chatting, signing transactions, swapping tokens, and bouncing between apps for different types of engagement. But it’s so fragmented: sharing weekend plans in one app, messaging with friends in another, tracking prices somewhere else, executing a swap in a wallet, and posting a DAO pro...
Programmable social
Crypto made money programmable. You can use tokens like Lego blocks, play around with different mechanics, and now we’re heading in the same direction with social media posts. We spend hours scrolling, posting, chatting, signing transactions, swapping tokens, and bouncing between apps for different types of engagement. But it’s so fragmented: sharing weekend plans in one app, messaging with friends in another, tracking prices somewhere else, executing a swap in a wallet, and posting a DAO pro...
Tokens as cultural moments
When a new narrative starts, everyone wants to experiment. From a few projects to thousands of assets, we’re in a memecoin bull market - similar to when we saw everyone talking about NFTs last cycle. The difference now? It’s much easier and cheaper to create anything onchain. It’s not about how many tokens are created - it’s about their narrative. Pump.fun alone has over 3 million tokens created, averaging 30k daily, but only 1% make it to a secondary market. Just like social media: abundant ...
Tokens as cultural moments
When a new narrative starts, everyone wants to experiment. From a few projects to thousands of assets, we’re in a memecoin bull market - similar to when we saw everyone talking about NFTs last cycle. The difference now? It’s much easier and cheaper to create anything onchain. It’s not about how many tokens are created - it’s about their narrative. Pump.fun alone has over 3 million tokens created, averaging 30k daily, but only 1% make it to a secondary market. Just like social media: abundant ...
Not every product needs to onboard normies
The projects that have captured the most attention in the ecosystem are those that create novel experiences. Minting Loot directly from a smart contract, buying friends keys, farming food coins, trading the first ordinals on Discord, creating frames, minting one Noun daily, launching a coin on pump.fun, or the latest, building an ai agent that trades coins - these experiments align with Chris Dixon’s phrase: "What the smartest people do on the weekend is what everyone else will do during the ...
Not every product needs to onboard normies
The projects that have captured the most attention in the ecosystem are those that create novel experiences. Minting Loot directly from a smart contract, buying friends keys, farming food coins, trading the first ordinals on Discord, creating frames, minting one Noun daily, launching a coin on pump.fun, or the latest, building an ai agent that trades coins - these experiments align with Chris Dixon’s phrase: "What the smartest people do on the weekend is what everyone else will do during the ...
Building Mintgate: our story and learnings from it
During a summer that would later be known as the 'DeFi summer,' five strangers connected on a hackathon, the Genesis Kernel Block. It was a non-stop innovation - personal tokens, social tokens, food coins, and new yield projects were emerging daily. Amidst all this creativity, we found our goal: bringing utility to all newly minted tokens. A platform where each creator could use their own token, enabling token-gated content. Our first MVP was a tokenized iteration of TikTok, marking...
Building Mintgate: our story and learnings from it
During a summer that would later be known as the 'DeFi summer,' five strangers connected on a hackathon, the Genesis Kernel Block. It was a non-stop innovation - personal tokens, social tokens, food coins, and new yield projects were emerging daily. Amidst all this creativity, we found our goal: bringing utility to all newly minted tokens. A platform where each creator could use their own token, enabling token-gated content. Our first MVP was a tokenized iteration of TikTok, marking...
Rethinking fandom with onchain loyalty programs
We love being recognized and getting something back, don't we? Cashback, points, discounts, or that exclusive status – traditional loyalty programs have always been a sweet deal for rewarding our purchases. They add a little extra spice to each transaction. What if these programs could go beyond perks? Imagine a world where brands don't just reward you but truly understand your needs, customizing products and experiences to fit you perfectly. Let’s explore a new way of creating loya...
Rethinking fandom with onchain loyalty programs
We love being recognized and getting something back, don't we? Cashback, points, discounts, or that exclusive status – traditional loyalty programs have always been a sweet deal for rewarding our purchases. They add a little extra spice to each transaction. What if these programs could go beyond perks? Imagine a world where brands don't just reward you but truly understand your needs, customizing products and experiences to fit you perfectly. Let’s explore a new way of creating loya...
Es hora de construir
Bitcoin baja, los NFT ya no se venden por millones, FTX quiebra, la SEC persigue a todo el mundo... ¿qué está pasando con web3? Esta es la pregunta que se hace mucha gente desde hace tiempo sin mirar más allá del precio. Sin mirar el otro lado de la moneda. Desde la creación de Bitcoin en 2008, ha habido un continuo crecimiento en innovación. Los productos que impactan se desarrollan a pesar del estado financiero del sector.MercadoDesde que empezó la primera idea, hemos tenido ya 4 ciclos de ...
Es hora de construir
Bitcoin baja, los NFT ya no se venden por millones, FTX quiebra, la SEC persigue a todo el mundo... ¿qué está pasando con web3? Esta es la pregunta que se hace mucha gente desde hace tiempo sin mirar más allá del precio. Sin mirar el otro lado de la moneda. Desde la creación de Bitcoin en 2008, ha habido un continuo crecimiento en innovación. Los productos que impactan se desarrollan a pesar del estado financiero del sector.MercadoDesde que empezó la primera idea, hemos tenido ya 4 ciclos de ...
From Clickbait to Ownership Culture
Like, follow, retweet, infinite scrolling, share.. those words have become part of our daily life. We are immersed in social media, so much, that we spent more time interacting there than in real life. We love dancing with algorithms.The power of social media algorithmsSocial media has become an integral part of our lives, with users spending an average of 151 minutes per day on various platforms. While these platforms offer amazing opportunities to connect, share, and unleash our creativity,...
From Clickbait to Ownership Culture
Like, follow, retweet, infinite scrolling, share.. those words have become part of our daily life. We are immersed in social media, so much, that we spent more time interacting there than in real life. We love dancing with algorithms.The power of social media algorithmsSocial media has become an integral part of our lives, with users spending an average of 151 minutes per day on various platforms. While these platforms offer amazing opportunities to connect, share, and unleash our creativity,...
Web3 en 2022: todo lo que te has perdido
No ha sido un año fácil, pero sin duda, uno de los más entretenidos. Tu amigo y el cuñado de turno diciéndote que ellos ya lo sabían, que todo iba a caer, pero justo por eso escribimos esto, mientras unos se fijan en el precio y en el mercado bajista en el que estamos, otros siguen construyendo y modelando lo que será un estándar en Internet y la manera de consumir contenido digital. Ha habido ventas históricas, miles de personas apoyando un país, han emergido redes sociales descentralizadas,...
Web3 en 2022: todo lo que te has perdido
No ha sido un año fácil, pero sin duda, uno de los más entretenidos. Tu amigo y el cuñado de turno diciéndote que ellos ya lo sabían, que todo iba a caer, pero justo por eso escribimos esto, mientras unos se fijan en el precio y en el mercado bajista en el que estamos, otros siguen construyendo y modelando lo que será un estándar en Internet y la manera de consumir contenido digital. Ha habido ventas históricas, miles de personas apoyando un país, han emergido redes sociales descentralizadas,...
