> Projects promise aggressive release deadlines well before they have realistic timing visibility, because the market punishes uncertainty and rewards confidence. Then they peg their traction hopes on hitting those deadlines, turning each one into an existential event. The deadlines create death marches. The traction hopes compensate for the pain. Both reinforce the cycle.
> That mismatch is where the trouble starts. When feedback latency is measured in years, narrative fills the gap. Instead of evidence, teams rely on ideology, inevitability claims, and the reputation of the founding team. The language shifts. Early on, you hear user feedback and honest constraints. Later, you hear "long-term vision" and "misunderstood by the market."
https://markmhendrickson.com/posts/when-the-chain-becomes-the-product/
