A few days ago I asked myself what a travel website might look like in 2026.
That question sparked a design exploration, and the result is what you see below.
Could a chat be missing? No, of course it’s there.
The real challenge was: how can we make this experience more than just a plain chatbot?
How do we blend talking and visual elements together?
I decided to present the results in a visual way that also has interactive UI parts.
It all starts with a few cards that give a quick preview with the essential information.
When the user taps a card, a panel slides up from the bottom and shows all the travel details: dates, flights, accommodation, and a price summary.
There are other useful things that could be added – such as the services the hotel offers, social proof, etc. – but for this concept I kept it simple.
With this approach the user feels both inspired and guided, and we know that emotions play a big role in choosing a trip.
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Do you like this design? let’s collaborate
travel agency website in 2026
on this screen, I tried to envision the core elements for a minimalist yet effective travel agency website in the era of AI agents.
you only need a chatbox.
but there's more. the wow moment should come right after you hit that send button.
I'll share more screens in the coming days.
UX Law 2: Choice Overload
People often feel overwhelmed by too many options, a phenomenon called choice overload. This concept ties into Hick’s Law.
- Too many choices can complicate decision-making and harm user experience.
- To address this, consider breaking decisions into multiple steps or using comparison tables for complex choices.
- Design should simplify decisions by highlighting key content and providing tools like search and filters to narrow down options.
UX law 1: Aesthetic Usability
Users often see attractive designs as more user-friendly. Good-looking designs spark positive emotions, making people believe the product works better. This happens because appealing visuals give an illusion of seamless functionality and boost user satisfaction.
People are more forgiving of minor usability issues if the design is captivating. This emotional connection can hide small flaws, enhancing user satisfaction but masking potential problems.
During testing, appealing designs might prevent users from noticing functional issues. Aesthetics are vital in user experience, but focusing only on looks can hide necessary usability improvements. A balanced design approach is essential.
New service, new price.
I’m offering five conversion‑focused landing page redesigns for only $197. (CXL certified)
What you’ll get:
- Conversion‑focused Figma design
- Copy rewritten based on your actual data
- Mobile & desktop ready
How it works:
1. Pay $197 via Stripe.
2. Send me your page link and analytics data.
3. Receive the finished design in your inbox in 5 days.
Only five slots at this price – after that it’ll be $1697.
I woke up this morning to an exciting email from Contra. They had chosen my Data Masters e-learning redesign project to be featured on their home page!
It’s an incredible honor to have one of my projects featured, and I want to express my deepest gratitude to the Data Masters team for the opportunity to make this happen.
