Web3 curious marketer and podcaster. I write a weekly newsletter at web3formarketers.com
Web3 social: Are we early or does it suck?
Social media has been good to me. Instagram is where I first built my business, my brand, and my audience. But the reach that took four years to build has almost vanished in the space of a few months and several algorithm changes. I’m one of the lucky ones. I’ve put more energy into building my email list—an audience I own—than growing my social media presence in the last year. So I still have a business. Other creators and business owners could be one algorithm shift from losing their entire...
Web3 social: Are we early or does it suck?
Social media has been good to me. Instagram is where I first built my business, my brand, and my audience. But the reach that took four years to build has almost vanished in the space of a few months and several algorithm changes. I’m one of the lucky ones. I’ve put more energy into building my email list—an audience I own—than growing my social media presence in the last year. So I still have a business. Other creators and business owners could be one algorithm shift from losing their entire...
Web3 and the paradox of being early
I remember the first website I built. The year was 2001, and I was a baby nerd who spent her lunch breaks in the school library. I can’t remember exactly what the point of my website was—I doubt there was a point—but I do remember the hours I spent painstakingly creating my masterpiece using the now-defunct Geocities. The internet had been around for more than a decade by this stage. And although it was still the Web 1.0 era, those of us who wanted to publish content onto the World Wide Web h...
Web3 and the paradox of being early
I remember the first website I built. The year was 2001, and I was a baby nerd who spent her lunch breaks in the school library. I can’t remember exactly what the point of my website was—I doubt there was a point—but I do remember the hours I spent painstakingly creating my masterpiece using the now-defunct Geocities. The internet had been around for more than a decade by this stage. And although it was still the Web 1.0 era, those of us who wanted to publish content onto the World Wide Web h...
Issue #2: The Web3 Marketing Challenge
Happy Monday and a big welcome to the 82 new subscribers who have joined us since last week's issue. What's coming up in today's issue:The big marketing problem most web3 projects are facing right now.Mark Zuckerberg finds a way to keep tabs on us in the web3 world with Instagram digital collectibles.How might podcasting look in a web3 world? A closer look at one show that's already exploring it.1. Hype is out. What now for web3 marketers?If 2020 was the year of “this meet...
Issue #2: The Web3 Marketing Challenge
Happy Monday and a big welcome to the 82 new subscribers who have joined us since last week's issue. What's coming up in today's issue:The big marketing problem most web3 projects are facing right now.Mark Zuckerberg finds a way to keep tabs on us in the web3 world with Instagram digital collectibles.How might podcasting look in a web3 world? A closer look at one show that's already exploring it.1. Hype is out. What now for web3 marketers?If 2020 was the year of “this meet...
Issue #1: Your identity in the web3 world
Welcome to the very first edition of Web3 for Marketers. My goal when I set out to bring this idea to life was simple: I want to make it as easy as possible for you to succeed in the web3 world as a marketer—whether you’re a marketer by occupation or the marketer in your own business. This week, we’ve seen a lot of chatter about changes happening in Instagram-land. We’ve seen Meta (formerly Facebook) post their first ever year-on-year revenue decline. And, in my conversations with business ow...
Issue #1: Your identity in the web3 world
Welcome to the very first edition of Web3 for Marketers. My goal when I set out to bring this idea to life was simple: I want to make it as easy as possible for you to succeed in the web3 world as a marketer—whether you’re a marketer by occupation or the marketer in your own business. This week, we’ve seen a lot of chatter about changes happening in Instagram-land. We’ve seen Meta (formerly Facebook) post their first ever year-on-year revenue decline. And, in my conversations with business ow...
