Social media has been good to me. Instagram is where I first built my business, my brand, and my audience. But the reach that took four years to build has almost vanished in the space of a few months and several algorithm changes. I’m one of the lucky ones. I’ve put more energy into building my email list—an audience I own—than growing my social media presence in the last year. So I still have a business. Other creators and business owners could be one algorithm shift from losing their entire...

Social media has been good to me. Instagram is where I first built my business, my brand, and my audience. But the reach that took four years to build has almost vanished in the space of a few months and several algorithm changes. I’m one of the lucky ones. I’ve put more energy into building my email list—an audience I own—than growing my social media presence in the last year. So I still have a business. Other creators and business owners could be one algorithm shift from losing their entire...