Earlier this week, our sales trainer dropped the classic ABC line: Always Be Closing. Most people roll their eyes at it. I don’t.
ABC isn’t just a sales tactic - it’s a mindset. Whether you’re pitching a client, building a startup, or convincing your team, you’re always selling.
To me, ABC means:
- Closing the deal with clients
- Closing the loop with top talent for new hires and existing team
- Closing the partnership to bring company to the next level
Everything in life is sales. You’re always closing - a client, a hire, a partnership.
Close boldly. Close well.
Because if you don’t, someone else will.