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I went to an nyc creator meetup tonight and a guy I talked to told me he was 1. About to move to San Diego from Boston and 2. Needed to convince his gf to give nyc a try. The pros and cons list that ensued was truly insane and some of my best work

@rubinovitz has a blanket that is no longer sold so I keep patching it and we’ve now reached the full Ship of Theseus phase

Spent last week in the great white north shooting a bunch of YouTube content and making insane sweets 🍭 here are isomalt candy from silicon molds and homemade gummy bears for a v v special cake 🎂

I am writing publicly as myself again this year, post #1 is about a topic near and dear to my heart and sense of self - being a Horsegirl https://open.substack.com/pub/haelewolfe/p/year-of-the-horsegirl?r=27vns&utm_medium=ios

I love the creative process of refining your vision piece by piece. Each object I make teaches me more about form and craft plus I have a beautiful thing to give to friends at the end ❤️

I will literally slide on my belly like a penguin to Pilates this morning if that’s what it takes boys 🐧

Agree. It’s worth understanding the basics of optimizing content and the stories around what you’re making across 3-5 channels minimum imo. Creating good content is getting cheaper and cheaper. Having the taste and skill to craft a compelling story is hard won but insanely valuable. Everything is stories.

Became a landlord after making this home for all my sewing stuff 🪡 🧵 📚

Took a holiday break from FC because work and crafting became a full time deal, here are two of the saints I designed and created for family ❤️ things spiraled wildly out of control ✨

I was away, becoming stranger and more powerful these last months 🌞

I can’t find my tin of recycled ribbon 🥺EMERGENCY

I’m going bird mode motherfuckers 🦅

DIY product shoot morning because you can just do things

Let it be known that this was the year I went fully super saiyan

I am improving and becoming more powerful at the craft

Does anyone have a connect I could crash with for a few days in Las Vegas in early January? Ya girl is trying to hit up CES at the convention center - I’m a great houseguest and I will bring /make treats

Becoming more convinced brands with formal in house production and content teams will win at marketing in the long run because they’ll have built in media people who know how to package their content. I’m talking to tech brands right now about integrating with my YouTube client and they can’t understand the content opportunities ☠️

Is it a rule of horcruxes that they have to be findable?

One of my favorite tree ornaments is this cat who is working in IT and his diabolical message that the network is down

In my first experience making challah, I learned about quantity