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You can't hack genuine connection. But you can earn it by doing what Seinfeld, Bourdain, and Slack all did: say the thing everyone's thinking but nobody's saying out loud. https://offmenu.substack.com/p/say-the-unsaid

My first @giftr!! Thanks @shira. 💜

Meme it into existence

So proud of the brand we built with @shira! If you’re a community builder on farcaster, there’s no better way to recognize and reward your community with @giftr. https://www.heygiftr.com

Good design is now tablestakes. Brand personality is the next frontier of differentiation.

Product is a treadmill: test, iterate, sprint. Brand is a tattoo: once it's in someone's brain, it's hard to remove.

10/10, no notes

Branding my first farcaster mini-app. Can’t wait to share more soon. Also, hello again. 👋

Looks good. Feels off. Here’s why.

Holy sh*t, I need it

Why your brand should be offensive

How to engineer desire

Emotion is the moat

Brand is how you engineer desire

Product vs. Brand marketing

Playing around with the new @zora. Anyone have an idea for what this means?

It’s easier than ever to launch new things yet *insanely hard* to get anyone to care. It’s so noisy out there. Attention is the world’s currency. “Why should anyone give af?” is quickly becoming the number one question companies need to answer. It’s time to build. 🤠

Excited to launch Off-Menu’s new site! Fresh POV. Same kooky vibe. Lots of new work. https://www.off-menu.com

Who are the top 5 organizations (i.e. Foundations, VCs, etc) investing the most in the onchain economy? @base.base.eth comes to mind. Who else?