Brand work for Offscript last year.
Offscript was a conference for Web3 creatives, bringing people together from around the globe to gather, unplug, connect, and collaborate on open design standards for the Web3 industry.
The team approached me to develop an identity treatment that adopted cues from the locale of their chosen location, San Miguel De Allende, Mexico.
It was a lot of fun to shape this identity; I developed a custom icon set and created a color palette inspired by the magnificent and colorful architecture throughout the city. A lot of the graphics and imagery focused on the literal heart of the city, el jardín at Parroquia de San Miguel Arcángel, pulling motifs from the architectural details in its gothic spires and iconic pink colors.