This article is compiled from the Web3 Frontier program produced by a16z, focusing on the differences in marketing between the crypto space and traditional tech industries. The program features guests Amanda Tyler, Claire Kart, and Kim Milosevich. They will delve into practical experiences in reputation building, developer community management, talent recruitment, token launches, and founder image shaping, and share effective methods and common pitfalls. TL;DR:The biggest challenge in crypto ...

This article is compiled from the Web3 Frontier program produced by a16z, focusing on the differences in marketing between the crypto space and traditional tech industries. The program features guests Amanda Tyler, Claire Kart, and Kim Milosevich. They will delve into practical experiences in reputation building, developer community management, talent recruitment, token launches, and founder image shaping, and share effective methods and common pitfalls. TL;DR:The biggest challenge in crypto ...