Recently, the InfoFi concept has been rising at an astonishing pace. The leaderboard of the leading project Kaito has made early participants extremely profitable, and the second-ranked Cookie.fun saw its token price soar after launching the Snaps feature.
When KOLs and whales have already started "gold mining" in the InfoFi track, are you still confused: What on earth is InfoFi? It does not trade BTC or ETH, but rather intangible things like "attention," "reputation," and even "the likelihood of an event occurring." Is this reliable? More importantly, as retail investors, how can we get a share of the pie? This article will deeply dissect the core of InfoFi and provide a reference guide for retail investors to grasp the next Alpha gold mine.
InfoFi Gold Rush Guide: What Else Besides Kaito?
I. Deconstruction of InfoFi: When "Information" Itself Becomes Tradable Gold
1.1 What is InfoFi?
Simply put, the core idea of InfoFi (Information Finance) is to transform information that is traditionally difficult to quantify and non-price-based—such as a project's market attention, Twitter account reputation, the probability of a proposal passing, or even the activity level of a narrative—into tradable and priceable financial assets. It can serve both as a novel speculative tool, allowing market participants to bet on "information" itself, and as a powerful Alpha information mining engine, helping investors discover early signals in the complex web of information.
1.2 The Rise of InfoFi: Why Now?
The emergence of InfoFi is not a coincidence; it is the inevitable result of technological development and the evolution of market demand:
AI Technology Empowerment: The advancement of AI large models has made it possible to capture, analyze, and sentimentally judge massive amounts of social media data, news, and on-chain behaviors, providing a technical foundation for the quantification and pricing of information.
Crypto Market's Thirst for New Narratives and Alpha: The market is always searching for the next growth point and Alpha opportunity, and InfoFi provides a new realm of imagination.
"Attention Precedes Price" Trend: In this cycle, a surge in the popularity of a project or narrative often foreshadows price anomalies, especially in the Meme track. InfoFi aims to make this "foreshadowing" explicit and tradable.
1.3 Why Should Retail Investors Care About InfoFi?
For us ordinary retail investors, the significance of InfoFi lies in:
Reducing Information Asymmetry: Financial markets are characterized by information asymmetry. InfoFi, to some extent, brings implicit information disparities to the surface. If we can interpret these "information assets" earlier, we may gain an advantage.
Assisting Alpha Discovery: Even if we do not directly participate in the trading on InfoFi platforms, the data generated (such as project popularity trends and market prediction results) can provide valuable references for token investment and assist in judging market sentiment.
Small Capital Leverage for Big Opportunities: Compared to DeFi mining, which often requires substantial capital, some InfoFi platforms (such as prediction markets) allow users to participate with minimal funds. In fact, many projects only require "talking" to potentially earn returns.
II. Track Scanning: Key Projects and Participation Methods in the InfoFi Landscape
The InfoFi landscape is rapidly expanding. We have selected 12 representative projects and included participation methods to help everyone get started quickly.
2.1 @KaitoAI
Introduction: Kaito is the pioneer and trailblazer of the InfoFi concept. Kaito Yaps quantifies attention through AI and supports SocialFi applications. In the future, Kaito aims to become the interoperable information finance (InfoFi) layer of the Internet, connecting creators, users, and brands.
Participation Method: First, register on Kaito Yaps, connect your X account, and bind your wallet. Accumulate Yaps points by publishing original, in-depth content related to Yapper Leaderboards or Kaito and actively interacting with high-reputation accounts. Generally, the top 1,000 Yappers on the Kaito leaderboard are entitled to priority project token allocation. Avoid low-quality content and spamming.
Link: Yapper Leaderboard
2.2 @Galxe
Introduction: Galxe is a well-known crypto task distribution project that has recently launched its community growth platform, Starboard. Starboard has attracted over 20 projects and is expected to combine Galxe's powerful task system to help project teams accurately identify high-quality users through comprehensive on-chain and off-chain dashboards and AI sentiment analysis, achieving high-quality and sustainable community growth. Users can earn exclusive rewards and verifiable reputation assets by contributing to the platform and ranking on the leaderboard.
Participation Method: 1. Publish high-quality content related to projects on Starboard on Twitter to accumulate Aura points. 2. Continue to participate in traditional tasks on the Galxe platform to accumulate Galxe loyalty points, which may be considered as weight factors for project rewards along with Aura points. The Starboard user interface is relatively simple and focuses more on project management.
Link: Starboard Explore
2.3 @cookiedotfun
Introduction: Cookie.fun is an instant data panel launched by the AI-driven Cookie DAO, initially used to track AI-related token information. It has now launched InfoFi and Cookie Snaps, dedicated to analyzing crypto projects and KOLs and rewarding high-quality Twitter content. The platform provides multi-dimensional indicators such as mindshare, market sentiment, and price trends, and is more open compared to Kaito.
Participation Method: The core is to publish original content related to Spark (@sparkdotfi) or CookieDAO (@cookiedotfun) and other officially designated projects on the X platform to earn "snaps" points. When posting, be sure to mention official accounts, use relevant popular hashtags, and maintain interaction with the community and the continuity of content. Additionally, inviting friends to join successfully can also earn points as a reward.
Link: Cookie.fun
For detailed tutorials, please refer to: Twitter Link
2.4 @ethos_network
Introduction: Ethos is an on-chain reputation assessment tool for KOLs and project teams, known as the Web3 version of "Yelp." Its core function is to generate credibility scores to address on-chain fraud issues. Although its gameplay is different from typical InfoFi projects, its core still lies in evaluating entities through a set of mechanisms such auditing as, guaranteeing, and scoring. Ethos has also launched the Ethos Market, where users can speculate on various reputations and influence real-time credibility scores by buying and selling "trust votes" and "distrust votes" tied to specific Ethos Profiles.
Participation Method:
Improve Credibility Score: Evaluate others (choose positive/neutral/negative tags and add text), vote on or reply to others' evaluations, and use ETH to provide one-way or two-way guarantees for others (guarantors can receive XP rewards).
Participate in Ethos Markets: Bet ETH on the credibility changes of others or projects without an invitation; after receiving an invitation, spend 0.1 ETH to create your own credibility market. In addition to credibility scores, Ethos also has an XP points system. Most of the above interactions can accumulate XP points, which may lead to potential airdrops.
Link: Ethos Network
2.5 @bamdotfun
Introduction: Bam.fun is a decentralized creator monetization platform that allows social media users of any size to directly participate in brand marketing and earn income based on real influence (not just follower count). Users simply choose brand campaigns, post social content according to the rules, and the platform will automatically track content effectiveness and distribute rewards based on the Final Impact scoring mechanism (which views combines, follower quality, and real interactions) without the need for applications. Bam.fun aims to create a new type of content economy where everyone can participate and be rewarded based on real contributions.
Participation Method: Register and log in to BAM using your Twitter account and bind your wallet address to receive rewards. Blue V verified accounts can directly choose brand tasks on the platform to participate and earn money; ordinary accounts mainly earn referral rewards by inviting others to register. After Blue V users choose a task, they obtain a personal tracking link and post content on the X platform according to specific task requirements (including links, hashtags, topics, etc.). The platform will automatically track data. Earnings are calculated based on the qCPM model (revenue per thousand effective views), and rewards (USDT or project tokens) will be automatically distributed to the bound wallet after the campaign ends, without the need for manual submission of proof.
Link: Bam.fun Campaigns
