Market Explosion: From Wallet to Culture Engine On 16 July 2025 Coinbase quietly rebranded Coinbase Wallet as Base App, turning a simple wallet into a one-stop social-and-payments hub. The new Base App natively embeds the Farcaster feed and plugs directly into Zora’s protocol, letting users mint every post, profile, or meme into a tradable token. Content becomes currency at the speed of a tap. The numbers are staggering.ZORA the token: from ~US $0.008 on 1 July to US $0.078 by 30 July—an 875 ...