zk humor columnThe sudden multibillion-dollar collapse of the crypto exchange FTX has inflicted destitution and misery on great swaths of the crypto world. Retail investors are down bad. Flagship exchanges are on the brink of insolvency. Crypto critics are jubilant. Institutional support is in the toilet, and the toilet is in the landfill. What’s a crypto marketer to do? Many smaller businesses are putting PR on hold entirely in the hope that attention will eventually turn elsewhere. “We&apos...
