
Letโs be real.
Engagements on cast haven't been favouring lots of people.
You cast something solid, something that should do wellโฆ and it flops.
Not just โeh, underperformedโ
I mean vanished into the void.
Meanwhile, the โdrink water, touch grassโ crowd is somehow hitting 10k plus impression breathing.
I get it.
Itโs frustrating.
Especially when youโre putting thought into your content, testing formats, showing up daily, and the platform decides to give you a weekโs worth of tumbleweeds.
But hereโs the thing most people wonโt tell you:
EVERYONEโS engagement has dropped at some point and they didn't just start with high engagement and views.
Even the big accounts. They just donโt talk about it.
They keep casting through it.
And thatโs the difference.
The ones who keep going build momentum.
The ones who panic, disappear, or start casting about โhow the algorithm hates creatorsโ lose it completely.
Hereโs how you donโt become one of them:.

Theyโre messy, unpredictable, often inaccurate feedback.
The moment you start defining your worth by likes and impressions, youโve lost control of your voice.
Your numbers arenโt you. Theyโre just feedback.
Theyโre messy, unpredictable, often inaccurate feedback.
The moment you start defining your worth by likes and recasts, youโve lost control of your voice.

In fact, the best growth happens when no oneโs watching.
Every โdeadโ post still signals to the algorithm that youโre active.
And that is worth so much more than any viral โdrink waterโ post.

No pressure, no spotlight, just freedom.
Try that weird idea.
Cast at odd hours.
Write something less polished and more honest.
Low reach seasons are where voices sharpen.
I tried casting at โweird timesโ myself and my average likes around 100/post.
But this time it was sitting at around 10-15. literally 1/20th.
But donโt let that stop you.

Go comment, reply, and talk to people
Most creators underestimate how much visibility comes from being part of the conversation, not just trying to start one.
People ask me โhow did I reach 1.6k followers?โ
Simple, I forced to be seen, I didnโt sit and wait for others to come to me.
Engagement drops arenโt a punishment.
Theyโre a filter.
What do I mean?
They separate the creators who post for numbers from the ones who cast for value.
If you can stay consistent while no oneโs clapping, youโll be unstoppable when they start again.
So yeah, engagement might suck right now.
But itโs temporary.
And if you keep creating with purpose, youโll outlast every algorithm update, every slow month, and every viral trend.
Momentum doesnโt come from metrics.
It comes from movement.
Stay Strong.
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