Let’s be real.
Engagements on cast haven't been favouring lots of people.
You cast something solid, something that should do well… and it flops.
Not just “eh, underperformed”
I mean vanished into the void.
Meanwhile, the “drink water, touch grass” crowd is somehow hitting 10k plus impression breathing.
I get it.
It’s frustrating.
Especially when you’re putting thought into your content, testing formats, showing up daily, and the platform decides to give you a week’s worth of tumbleweeds.
But here’s the thing most people won’t tell you:
EVERYONE’S engagement has dropped at some point and they didn't just start with high engagement and views.
Even the big accounts. They just don’t talk about it.
They keep casting through it.
And that’s the difference.
The ones who keep going build momentum.
The ones who panic, disappear, or start casting about “how the algorithm hates creators” lose it completely.
Here’s how you don’t become one of them:.
They’re messy, unpredictable, often inaccurate feedback.
The moment you start defining your worth by likes and impressions, you’ve lost control of your voice.
Your numbers aren’t you. They’re just feedback.
They’re messy, unpredictable, often inaccurate feedback.
The moment you start defining your worth by likes and recasts, you’ve lost control of your voice.
In fact, the best growth happens when no one’s watching.
Every “dead” post still signals to the algorithm that you’re active.
And that is worth so much more than any viral “drink water” post.
No pressure, no spotlight, just freedom.
Try that weird idea.
Cast at odd hours.
Write something less polished and more honest.
Low reach seasons are where voices sharpen.
I tried casting at “weird times” myself and my average likes around 100/post.
But this time it was sitting at around 10-15. literally 1/20th.
But don’t let that stop you.
Go comment, reply, and talk to people
Most creators underestimate how much visibility comes from being part of the conversation, not just trying to start one.
People ask me “how did I reach 1.6k followers?”
Simple, I forced to be seen, I didn’t sit and wait for others to come to me.
Engagement drops aren’t a punishment.
They’re a filter.
What do I mean?
They separate the creators who post for numbers from the ones who cast for value.
If you can stay consistent while no one’s clapping, you’ll be unstoppable when they start again.
So yeah, engagement might suck right now.
But it’s temporary.
And if you keep creating with purpose, you’ll outlast every algorithm update, every slow month, and every viral trend.
Momentum doesn’t come from metrics.
It comes from movement.
Stay Strong.
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