When I was asked "what kind of person do you want to be" when I was a child, there were various answers: well-known writers, top artists, and famous scientists. In a word, we all want to be an outstanding figure in a certain field in our lifetime, or make ourselves remember history through inventions, or make ourselves immortal through subversion of concepts. In short, "master" is the position we dreamed of when we were young. However, when we see the cruelty of reality and our own limitations, and our hopes of becoming a master are gradually disillusioned, we must not "become" a craftsman and work hard for daily necessities like all living beings. I remember having lunch with my colleagues during my internship, I mentioned the difference between "master" and "craftsman", and our views are also different: Someone said, "the master asks questions, but the craftsman solves them." If you can't be a master, be a craftsman Some people say: "the master is obsessed with the world outlook, while the craftsman is rigidly bound by methodology." What our creative director said is still fresh in my memory: "masters have endured unbearable pain and forbearance, and are willing to sacrifice something important to ordinary people. Behind their dazzling aura, there are choices we can't understand. In fact, as long as they dare to give up and sacrifice, even ordinary people have a great chance to become masters." On reflection, the truth is true. In addition to the innate talent and once-in-a-lifetime inspiration, the origins and experiences of the masters are also worth pondering. Those masters who are worshipped as gods, or those who come from rich families with great wealth, are naturally willing to devote their lives to the supreme cause without worrying about the cost of food and clothing; Or have a smooth journey, do not toss and turn for the future fame and wealth, will naturally devote themselves to the cause they love; Or experience ups and downs of life, have already washed away the lead, and naturally willing to pursue unremittingly for faith. To sum up, the things we strive to pursue are either born or regarded as dirt. The general public, however, has neither the birth that everyone admires nor the awareness to see through everything. "Striving to climb to a higher place" has become the main melody of our life. Ask yourself, if we can't refuse the fame and wealth that come naturally, the sensual love that comes from it, the love of men and women in the secular bridge, all forms of communication and sharing, and even the circle of friends that we refuse for a week, then why should we become a master? Since you can't refuse, you can pursue it calmly. After all, no one will point out the fame and wealth gained by hard work. After talking about the attitude towards fame and wealth, let's talk about talent. I have worshipped many copywriters, but one day, I clearly realize that I can't be such a person. My imitation of xushunying often degenerates into a parody of ZTE department store. I can't play with the concepts of Murakami card like lixinpin, nor can I work with sun shaotuan to combine feelings and real estate to the top, nor can I create a concept as playful as life and ruffian as Neil French. I know very well that I have no talent. No matter whether this talent is gifted or nurtured, in short, it can not be readily available in this life. However, this has not destroyed my love for copywriting, but unlike in the past, my goal has changed from "becoming a master" to "being a good craftsman". I know that my work will never reach the podium in Cannes, and my name will never be recorded in the history of advertising. But at least I can try to cooperate with the designer sincerely, instead of being treated coldly as a pig teammate. I can ensure that my works are free from typos and that the words are fluent, so that customers can read them fluently. I can pursue my insight, which can be deeply rooted in the hearts of the people without platitudes, and make the audience seem to think: Well, this is what I want, but no one has said so before. Before, I took one sentence as the standard: change what you can change and accept what you can't change. Now I want to add: make the best of what you can do. I went back to my hometown a few days ago and saw a master who made ginger candy sweating like rain, pulling the candy ball around wholeheartedly, just like carving a priceless art. I tasted one piece, and the taste was really extraordinary. "It's delicious." I sincerely admire it. "Ha ha, you can buy more if it tastes good." At this time, he seems to be the happiest person in the world. In fact, being a craftsman, as long as you do it with your heart, you can also be respected by others and get heartfelt happiness. If you can't become a master, be a craftsman and strive to be the best craftsman.

When I was asked "what kind of person do you want to be" when I was a child, there were various answers: well-known writers, top artists, and famous scientists. In a word, we all want to be an outstanding figure in a certain field in our lifetime, or make ourselves remember history through inventions, or make ourselves immortal through subversion of concepts. In short, "master" is the position we dreamed of when we were young. However, when we see the cruelty of reality and our own limitations, and our hopes of becoming a master are gradually disillusioned, we must not "become" a craftsman and work hard for daily necessities like all living beings. I remember having lunch with my colleagues during my internship, I mentioned the difference between "master" and "craftsman", and our views are also different: Someone said, "the master asks questions, but the craftsman solves them." If you can't be a master, be a craftsman Some people say: "the master is obsessed with the world outlook, while the craftsman is rigidly bound by methodology." What our creative director said is still fresh in my memory: "masters have endured unbearable pain and forbearance, and are willing to sacrifice something important to ordinary people. Behind their dazzling aura, there are choices we can't understand. In fact, as long as they dare to give up and sacrifice, even ordinary people have a great chance to become masters." On reflection, the truth is true. In addition to the innate talent and once-in-a-lifetime inspiration, the origins and experiences of the masters are also worth pondering. Those masters who are worshipped as gods, or those who come from rich families with great wealth, are naturally willing to devote their lives to the supreme cause without worrying about the cost of food and clothing; Or have a smooth journey, do not toss and turn for the future fame and wealth, will naturally devote themselves to the cause they love; Or experience ups and downs of life, have already washed away the lead, and naturally willing to pursue unremittingly for faith. To sum up, the things we strive to pursue are either born or regarded as dirt. The general public, however, has neither the birth that everyone admires nor the awareness to see through everything. "Striving to climb to a higher place" has become the main melody of our life. Ask yourself, if we can't refuse the fame and wealth that come naturally, the sensual love that comes from it, the love of men and women in the secular bridge, all forms of communication and sharing, and even the circle of friends that we refuse for a week, then why should we become a master? Since you can't refuse, you can pursue it calmly. After all, no one will point out the fame and wealth gained by hard work. After talking about the attitude towards fame and wealth, let's talk about talent. I have worshipped many copywriters, but one day, I clearly realize that I can't be such a person. My imitation of xushunying often degenerates into a parody of ZTE department store. I can't play with the concepts of Murakami card like lixinpin, nor can I work with sun shaotuan to combine feelings and real estate to the top, nor can I create a concept as playful as life and ruffian as Neil French. I know very well that I have no talent. No matter whether this talent is gifted or nurtured, in short, it can not be readily available in this life. However, this has not destroyed my love for copywriting, but unlike in the past, my goal has changed from "becoming a master" to "being a good craftsman". I know that my work will never reach the podium in Cannes, and my name will never be recorded in the history of advertising. But at least I can try to cooperate with the designer sincerely, instead of being treated coldly as a pig teammate. I can ensure that my works are free from typos and that the words are fluent, so that customers can read them fluently. I can pursue my insight, which can be deeply rooted in the hearts of the people without platitudes, and make the audience seem to think: Well, this is what I want, but no one has said so before. Before, I took one sentence as the standard: change what you can change and accept what you can't change. Now I want to add: make the best of what you can do. I went back to my hometown a few days ago and saw a master who made ginger candy sweating like rain, pulling the candy ball around wholeheartedly, just like carving a priceless art. I tasted one piece, and the taste was really extraordinary. "It's delicious." I sincerely admire it. "Ha ha, you can buy more if it tastes good." At this time, he seems to be the happiest person in the world. In fact, being a craftsman, as long as you do it with your heart, you can also be respected by others and get heartfelt happiness. If you can't become a master, be a craftsman and strive to be the best craftsman.