Researchers in cognitive science, social psychology, and behavioral economics have been studying cognitive bias for decades. These biases have to do with the way we think and act, and can lead to all kinds of problems in starting a business, investing or managing. Examples of cognitive biases include familiarity bias, attribution bias, and anchoring bias. The human brain is capable of incredible things, but it is also sometimes profoundly flawed. Science shows that we tend to make a variety o...