The ecommerce market is on fire, and the growth of online commerce and ecommerce merchants is staggering. In 2022, 21% of sales are expected to be online, up 17.9% in just 2 years. And it’s still early days. 

The ecommerce merchant (any brand or company that sells goods online) is one of the fastest growing new buyers, and there is a new ecommerce infrastructure ecosystem that has emerged to service their specific needs. These range from fintech companies providing financial products, SaaS companies helping them build/sell/support customers, logistics companies to ship faster, marketplace companies enabling new commerce channels, and the list goes on. This spans ecommerce native companies and large companies who are adapting their products to serve ecommerce merchants – as they see the growth in merchants and want to serve them. 

To best serve ecommerce merchants, these companies are reliant on near real-time business status and performance data. For example, what products do these merchants offer, how has the store performed in the past few months, what are the most common orders, how much cash does the merchant have, and so on. All of this information is critical to understanding their customer; however retrieving that data has historically been extremely difficult, requiring dedicated engineering teams to build custom integrations to access these data platforms – and then even more engineering resources to maintain the connections over time. These data pipelines are crucial to serve these merchants, and when connections break, they sever key connections with customers. This is a massive pain point for companies looking to serve ecommerce merchants. 

Solving this conundrum is Rutter, a universal API for commerce data. 

Much like Plaid emerged to serve the growing wave of fintech companies in the mid-2010s and powered companies like Blend, Robinhood, and Venmo, Rutter is doing the same for commerce data to empower the next wave of ecommerce and commerce companies to be built without needing to reinvent the wheel every time.

Rutter empowers companies to read and write data across different ecommerce platforms, marketplaces, accounting systems, and payment processors. They have built APIs for important data (e.g. products, customers, transactions) needed from the key commerce platforms today (e.g. Shopify, Amazon, BigCommerce), in addition to integrations into the key accounting platforms for balance sheet data (e.g. Quickbooks, Xero, Netsuite, FreshBooks). This is incredibly useful for a variety of reasons: fintechs like Ramp, Airwallex, and Uncapped can leverage Rutter to access commerce data needed to extend loans, reconcile payments, or make acquisition offers; ecommerce companies like CJ Dopshipping, Printify, and Bluetale can use it to enable seamless drop shipping; and marketplaces like Orderchamp and Nextpaw can use it to launch into new geographies. They’re actively adding on new integrations and have a vision of being the standard API for all commerce data in the world.