For a word that's thrown around so much, it's probably one of the most abused in marketing and crypto marketing to be specific. We see projects with 5 or 6 figures appropriated to marketing and a large chunk of that is meant to be directed towards building a “community”. Every project these days has a token allocation for supposed marketing and even at that a percentage of money raised is also set aside for marketing. But behind the scenes the practice of building a community is qui...