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A few months ago, a small local tyrant I knew when I was working in a coal mine came to drink. When the wine arrived at the third tour, he suddenly burst into tears. The local tyrant said: I lost all my money! I asked: tens of millions are gone? Local tyrant: there's only that small villa left. It's a debt collector every day. You can't go back if you have a home! After chatting, I felt mixed. When I failed in those years, it was not like this! Because of the policy of G family Z, the small coal mine with millions of investment was sealed. After more than two months of activities by all parties, it was fruitless. Finally, it was washed away. Fortunately, I played small and turned around quickly. I just lost all my savings and owed hundreds of thousands of foreign debts. However, for ordinary losers from rural areas, hundreds of thousands is already a huge sum of money. When relatives and friends ask, they have to pretend to laugh. I didn't go home that Spring Festival, so I had no money. A man sitting on the roof of a village in the city, looking at the empty city where the migrant population has retreated, listening to the sound of firecrackers in the distance, lost to the extreme. Is there really a way to make money? have For example, in another answer, I mentioned the case of making 10000 yuan in 20 days. However, according to my own experience of several ups and downs, ups and downs, especially the coal mine failure: a project, or mastering oneortwo simple principles, can only make the probability of failure a little lower, and can not guarantee 100% profit. Whether an industry or project makes money is the result of a set of skills and various factors. In the first month of that year, I deeply summarized my past successes and failures, and gradually developed an original set of "Karate" Kung Fu. Today, I give my name to it: loser slaying dragon. If you continue to look down, you have to charge tuition fees! How much is the tuition? Just charge $100! OK, it means that you have agreed to pay the tuition fee. We owe the tuition fee first. I will pay it when I need it. Ha ha. I believe that the partners who pay attention to this topic, like me in those years, should not have sufficient funds. Many people may think that capital must be the first and most important thing in doing business or making money! But our loser's biggest problem is: no money! What if I don't have money? Empty handed white wolf! But before we talk about the white wolf with empty gloves, let's talk about one basic skill. Let's take fighting as an example. If you are a weak scholar, what are the chances of winning a fight with the champion of Sanda? The winning chance may be 0! No, it's lucky. Can you win a fight with a scholar of your physique? not always. May win or lose. If we want to fight, we must win and not suffer losses. What is the wisest way? Pick the kindergartens and the old, the weak, the sick and the disabled. Therefore, the first basic skill is: downgrade attack. Pick projects that are within your ability, or that are not appreciated by people of the same level, and that are not well done by people of the same level. Don't compete with giants or competitors of the same level. The biggest reason for that failure was that I was used to making tens of thousands of dollars a day. I always wanted to make a lot of money and do things beyond my ability. After understanding the reason of downgrade attack, I started a project that can not be called business in a strict sense: decoration. Why choose decoration?
it was my brother who did this. I used to manage the construction site together with him, and I knew it fairly well.
the culture of decoration employees is generally low. Including many large companies, the marketing is very poor. (not hard to fight) The decoration industry is divided into family decoration and public place decoration. General abbreviation: home decoration, tooling. So here is another move: positioning The profit of general tooling is relatively high. For example, the benchmark of this industry: [Golden Mantis decoration] is specialized in tooling and has been listed. The receiving of tooling orders mainly depends on the relationship. Secondly, it is difficult to obtain the project funds. You have to have a working capital (advance the living expenses of workers and public relations). At that time, it didn't matter if we wanted to be related (although my brother was related, he made the list by himself). Without money, the bank card will be less than 2000 yuan. If Party A doesn't give money for a year and a half, he can't even eat. How can he operate? So we can only choose home decoration. The advantage of home decoration is that the payment is fast and there is little default. People who are familiar with the decoration industry or have decorated their own houses know that the most profitable project in decoration is the water and electricity renovation. How to put it? Take Xi'an for example. The total price of 20000 yuan and the cost of materials and labor are about 5000 yuan. The total price is 10000, and the cost is less than 4000. In twoorthree days, the profit of 6000-1.5w per order is relatively high compared with other industries. However, most companies or decoration teams rely on water and electricity to make money (involving the whole, some projects have no profits, which are balanced by the profits of water and electricity projects). If the owner finds someone else to do water and electricity, it is difficult to find a post construction team. So it is less to find someone to do water and electricity alone, and unless your price is much lower than that of the company and the engineering team. This is really a problem! But we have dragon slaying skills. Then I will introduce what I mentioned in other answers: the long tail. Repeat: in most industries, mainstream products or businesses account for about 80% of the market, accounting for 33% of the total market profits. The sub mainstream market accounts for 15% of the market and 33% of the profits. Then there is another long tail project or product that accounts for 5% of the market and 33% of the profits. To put it more popularly: outside the mainstream and popular markets, the giants scattered in every corner do not like it or do not occupy the market because of costs and other reasons. Gathering these scattered demands is also a relatively large market. To aggregate the demand of this long tail market, the most important factor is the network. People usually have three choices for decorating their houses: Some people will directly choose the decoration company. Some people rely on the construction team introduced by their relatives and friends. There are also some people who find various types of work and businesses to install by themselves. That is to say, the long tail customers outside the mainstream market are relatively scattered. At first, long tail customers would look for workers in the talent market near them. With the popularity of the Internet and its convenience, many people are looking for people directly on the Internet. These scattered self installed customers are attracted by one or more websites and forums, and gather together to form a relatively large and hot new market. Positioning is actually a process of subdivision and screening. For example: First locate the decoration industry → locate the home decoration → locate the home decoration hydropower project → locate the self installed customers of the home decoration hydropower project. At that time, large companies already had a special online marketing department, but fortunately, as I just said (doing very badly), they basically did hard advertising or just did online crisis public relations. And the general personal decoration team, few do on the Internet, and even the most primitive: people living in the street. So my brother quickly used his first killing move: Baidu dominating the screen. The partners who understand SEO should be familiar with it. The question of space is no longer open. Simply put, it means that someone Baidu decorates, or water and electricity... Keywords, full screen, at least the first three pages are all your information. At that time, I couldn't afford to buy a computer. I applied for a membership card in the Internet cafe. When my sister kept her eyes on avatar, many boys shouted and played: journey, CS, I often spent all night browsing various decoration websites. Learn decoration knowledge, and set out in a soft, hard and wide range. According to my brother's "Shi", "Dao", "Shu", "Fa" and "Qi". Baidu screen should belong to "art", so what is the "Tao" guiding it? This is called: cast a net widely. That is to say, when you don't know where the customers are, do whatever channels you can. Then, the next step involves a skill: double play. What is a double offer? Simply put, it is a summary. At the initial stage, the most important thing is that the frequency of double check must be high and repeated frequently. Finally, when the money was running out, I received several orders. After finishing one, another order came back. That is, this order has opened up my new skill: opinion leader endorsement. I still remember that she was a very outgoing and strong elder sister, who was about my age and played well. How good is it? Tell me how my husband competed with his rival and won her. When the eldest sister finished, she introduced 7-8 orders to her upstairs, downstairs and the next floor. Over the past few years, more than a dozen customers have been introduced. At that time, we didn't know about opinion leaders. Later, several similar high-quality customers paid attention to them after they tasted the sweetness. However, the most enlightening thing is to be a customer who writes a decoration diary on the Internet. Just now, I said that the net should be spread widely. What moves should be taken after the net is spread? In other words, you don't know where your customers are or what network they are on, and you take up all the space you can. And then frequently repeat the inventory. When you find out which website has more customers, you will focus on the development of this network, expand your advantages and focus on the development of this network. This move is called focus. The network channel can be easily solved by using two moves, one horizontal and one vertical, one wide and one deep, and other skills. This is suitable for all industries. All the martial arts in this answer are suitable for most industries. I found that a forum was very good. There were a lot of merchants and customers. The forum also often holds some activities, such as free house inspection, decoration diary competition, group purchase, street sweeping The key point here is the decoration diary. In fact, many owners write decoration daily accounts. There is a good style of writing. Those who often write and show their faces will be rated as star owners. The national online diary competition will also have rich prizes. For example: apple, washing machine, refrigerator, TV It is these customers who love to write and can write that have created a large number of star businesses (well-known businesses with good services and products). Because the website also often organizes offline activities, the trust between netizens is relatively high. At that time, I made a list of star customers, which was written into the post, and the customer satisfaction was very high. Later, a lot of customers came to me one after another. This customer belongs to the opinion leader on the network. After tasting the sweets for several times, I will know how to exert myself. I have figured out some common characteristics of opinion leaders. I found that netizens with star potential approached them actively and offered them a low price or even 0 profit. I will win them by all means. When you meet a potential opinion leader in reality, you also try your best to win it. However, when this can not be zero profit, because the opinion leader on the Internet has a weak relationship with fans, and you don't make money for her at a low price, she will keep the price secret for you in addition to gratitude. The opinion leaders in life usually give introductions to their relatives, friends and colleagues. It's very good if they don't help them negotiate with you. If 0 profit is made for them, they will disclose the cost price you gave her to their relatives and friends, so they can't make the list of her relatives and friends. (it is also a bloody experience after many lessons) Therefore, for the opinion leaders in general life, I will do it at the original price and make the experience the best. Here is another move: interest driven. No one will refuse benefits unless the benefits you give are not worthy of what she has to pay. As the saying goes, treat people soft. As long as you receive it, sooner or later you will have a chance to help you transfer the introduction and promote the transaction. Therefore, after finishing the list of opinion leaders in life, they will give a valuable gift. When they re introduced, they made a deal and returned cash directly. Two flowers bloom, one for each. Just now we talked about how to get customers with empty hands. Next we talked about how to get products with empty hands. What is our product? Labor. Although I know a little about this industry, it's impossible for me to go out with real weapons. Because an industry, especially technology, needs at least half a year to a year's precipitation. What should I do? And it can't be done with people! You have to have tools. Although a water and electricity engineering team finished the tools for about 1000 yuan, at that time, Cary had a total of 2000 yuan and had to eat and buy materials by car! The materials have to be bought back. Moreover, receiving orders online is different from decoration companies or construction teams. As long as they sign a contract, they can receive 30%-60% of the advance payment. We must first buy materials ourselves and wait for twoorthree days before we can settle the payment. (but the good thing is: it's usually full payment.). When I was busy dominating the screen, I was still engaged in one thing, that is, desperately entering the decoration group. After two days of soaking in it, I got familiar with it and sent a job advertisement: recruit a water electrician. My principle of doing things is: if you want to decide to do something, you must do your best with all your efforts. Perfectionists generally have a hard life, a hard heart, and no way. Then during that period of time, I was busy promoting in the evening. In the QQ group, I colluded with the water electricians. During the day, I combined with the decoration knowledge I learned at night, and ran around the places where the water electricians had worked to see the work quality and screen. Things, as long as they are done, will have results. I picked some good ones and told them that I had a job. But when I come here to work, I have to take my tools with me and pay a rent for them every day. The products (workers), customer sources (owners who want to decorate the house) and channels (network, transfer introduction) have basically been opened up.
A few months ago, a small local tyrant I knew when I was working in a coal mine came to drink. When the wine arrived at the third tour, he suddenly burst into tears. The local tyrant said: I lost all my money! I asked: tens of millions are gone? Local tyrant: there's only that small villa left. It's a debt collector every day. You can't go back if you have a home! After chatting, I felt mixed. When I failed in those years, it was not like this! Because of the policy of G family Z, the small coal mine with millions of investment was sealed. After more than two months of activities by all parties, it was fruitless. Finally, it was washed away. Fortunately, I played small and turned around quickly. I just lost all my savings and owed hundreds of thousands of foreign debts. However, for ordinary losers from rural areas, hundreds of thousands is already a huge sum of money. When relatives and friends ask, they have to pretend to laugh. I didn't go home that Spring Festival, so I had no money. A man sitting on the roof of a village in the city, looking at the empty city where the migrant population has retreated, listening to the sound of firecrackers in the distance, lost to the extreme. Is there really a way to make money? have For example, in another answer, I mentioned the case of making 10000 yuan in 20 days. However, according to my own experience of several ups and downs, ups and downs, especially the coal mine failure: a project, or mastering oneortwo simple principles, can only make the probability of failure a little lower, and can not guarantee 100% profit. Whether an industry or project makes money is the result of a set of skills and various factors. In the first month of that year, I deeply summarized my past successes and failures, and gradually developed an original set of "Karate" Kung Fu. Today, I give my name to it: loser slaying dragon. If you continue to look down, you have to charge tuition fees! How much is the tuition? Just charge $100! OK, it means that you have agreed to pay the tuition fee. We owe the tuition fee first. I will pay it when I need it. Ha ha. I believe that the partners who pay attention to this topic, like me in those years, should not have sufficient funds. Many people may think that capital must be the first and most important thing in doing business or making money! But our loser's biggest problem is: no money! What if I don't have money? Empty handed white wolf! But before we talk about the white wolf with empty gloves, let's talk about one basic skill. Let's take fighting as an example. If you are a weak scholar, what are the chances of winning a fight with the champion of Sanda? The winning chance may be 0! No, it's lucky. Can you win a fight with a scholar of your physique? not always. May win or lose. If we want to fight, we must win and not suffer losses. What is the wisest way? Pick the kindergartens and the old, the weak, the sick and the disabled. Therefore, the first basic skill is: downgrade attack. Pick projects that are within your ability, or that are not appreciated by people of the same level, and that are not well done by people of the same level. Don't compete with giants or competitors of the same level. The biggest reason for that failure was that I was used to making tens of thousands of dollars a day. I always wanted to make a lot of money and do things beyond my ability. After understanding the reason of downgrade attack, I started a project that can not be called business in a strict sense: decoration. Why choose decoration?
it was my brother who did this. I used to manage the construction site together with him, and I knew it fairly well.
the culture of decoration employees is generally low. Including many large companies, the marketing is very poor. (not hard to fight) The decoration industry is divided into family decoration and public place decoration. General abbreviation: home decoration, tooling. So here is another move: positioning The profit of general tooling is relatively high. For example, the benchmark of this industry: [Golden Mantis decoration] is specialized in tooling and has been listed. The receiving of tooling orders mainly depends on the relationship. Secondly, it is difficult to obtain the project funds. You have to have a working capital (advance the living expenses of workers and public relations). At that time, it didn't matter if we wanted to be related (although my brother was related, he made the list by himself). Without money, the bank card will be less than 2000 yuan. If Party A doesn't give money for a year and a half, he can't even eat. How can he operate? So we can only choose home decoration. The advantage of home decoration is that the payment is fast and there is little default. People who are familiar with the decoration industry or have decorated their own houses know that the most profitable project in decoration is the water and electricity renovation. How to put it? Take Xi'an for example. The total price of 20000 yuan and the cost of materials and labor are about 5000 yuan. The total price is 10000, and the cost is less than 4000. In twoorthree days, the profit of 6000-1.5w per order is relatively high compared with other industries. However, most companies or decoration teams rely on water and electricity to make money (involving the whole, some projects have no profits, which are balanced by the profits of water and electricity projects). If the owner finds someone else to do water and electricity, it is difficult to find a post construction team. So it is less to find someone to do water and electricity alone, and unless your price is much lower than that of the company and the engineering team. This is really a problem! But we have dragon slaying skills. Then I will introduce what I mentioned in other answers: the long tail. Repeat: in most industries, mainstream products or businesses account for about 80% of the market, accounting for 33% of the total market profits. The sub mainstream market accounts for 15% of the market and 33% of the profits. Then there is another long tail project or product that accounts for 5% of the market and 33% of the profits. To put it more popularly: outside the mainstream and popular markets, the giants scattered in every corner do not like it or do not occupy the market because of costs and other reasons. Gathering these scattered demands is also a relatively large market. To aggregate the demand of this long tail market, the most important factor is the network. People usually have three choices for decorating their houses: Some people will directly choose the decoration company. Some people rely on the construction team introduced by their relatives and friends. There are also some people who find various types of work and businesses to install by themselves. That is to say, the long tail customers outside the mainstream market are relatively scattered. At first, long tail customers would look for workers in the talent market near them. With the popularity of the Internet and its convenience, many people are looking for people directly on the Internet. These scattered self installed customers are attracted by one or more websites and forums, and gather together to form a relatively large and hot new market. Positioning is actually a process of subdivision and screening. For example: First locate the decoration industry → locate the home decoration → locate the home decoration hydropower project → locate the self installed customers of the home decoration hydropower project. At that time, large companies already had a special online marketing department, but fortunately, as I just said (doing very badly), they basically did hard advertising or just did online crisis public relations. And the general personal decoration team, few do on the Internet, and even the most primitive: people living in the street. So my brother quickly used his first killing move: Baidu dominating the screen. The partners who understand SEO should be familiar with it. The question of space is no longer open. Simply put, it means that someone Baidu decorates, or water and electricity... Keywords, full screen, at least the first three pages are all your information. At that time, I couldn't afford to buy a computer. I applied for a membership card in the Internet cafe. When my sister kept her eyes on avatar, many boys shouted and played: journey, CS, I often spent all night browsing various decoration websites. Learn decoration knowledge, and set out in a soft, hard and wide range. According to my brother's "Shi", "Dao", "Shu", "Fa" and "Qi". Baidu screen should belong to "art", so what is the "Tao" guiding it? This is called: cast a net widely. That is to say, when you don't know where the customers are, do whatever channels you can. Then, the next step involves a skill: double play. What is a double offer? Simply put, it is a summary. At the initial stage, the most important thing is that the frequency of double check must be high and repeated frequently. Finally, when the money was running out, I received several orders. After finishing one, another order came back. That is, this order has opened up my new skill: opinion leader endorsement. I still remember that she was a very outgoing and strong elder sister, who was about my age and played well. How good is it? Tell me how my husband competed with his rival and won her. When the eldest sister finished, she introduced 7-8 orders to her upstairs, downstairs and the next floor. Over the past few years, more than a dozen customers have been introduced. At that time, we didn't know about opinion leaders. Later, several similar high-quality customers paid attention to them after they tasted the sweetness. However, the most enlightening thing is to be a customer who writes a decoration diary on the Internet. Just now, I said that the net should be spread widely. What moves should be taken after the net is spread? In other words, you don't know where your customers are or what network they are on, and you take up all the space you can. And then frequently repeat the inventory. When you find out which website has more customers, you will focus on the development of this network, expand your advantages and focus on the development of this network. This move is called focus. The network channel can be easily solved by using two moves, one horizontal and one vertical, one wide and one deep, and other skills. This is suitable for all industries. All the martial arts in this answer are suitable for most industries. I found that a forum was very good. There were a lot of merchants and customers. The forum also often holds some activities, such as free house inspection, decoration diary competition, group purchase, street sweeping The key point here is the decoration diary. In fact, many owners write decoration daily accounts. There is a good style of writing. Those who often write and show their faces will be rated as star owners. The national online diary competition will also have rich prizes. For example: apple, washing machine, refrigerator, TV It is these customers who love to write and can write that have created a large number of star businesses (well-known businesses with good services and products). Because the website also often organizes offline activities, the trust between netizens is relatively high. At that time, I made a list of star customers, which was written into the post, and the customer satisfaction was very high. Later, a lot of customers came to me one after another. This customer belongs to the opinion leader on the network. After tasting the sweets for several times, I will know how to exert myself. I have figured out some common characteristics of opinion leaders. I found that netizens with star potential approached them actively and offered them a low price or even 0 profit. I will win them by all means. When you meet a potential opinion leader in reality, you also try your best to win it. However, when this can not be zero profit, because the opinion leader on the Internet has a weak relationship with fans, and you don't make money for her at a low price, she will keep the price secret for you in addition to gratitude. The opinion leaders in life usually give introductions to their relatives, friends and colleagues. It's very good if they don't help them negotiate with you. If 0 profit is made for them, they will disclose the cost price you gave her to their relatives and friends, so they can't make the list of her relatives and friends. (it is also a bloody experience after many lessons) Therefore, for the opinion leaders in general life, I will do it at the original price and make the experience the best. Here is another move: interest driven. No one will refuse benefits unless the benefits you give are not worthy of what she has to pay. As the saying goes, treat people soft. As long as you receive it, sooner or later you will have a chance to help you transfer the introduction and promote the transaction. Therefore, after finishing the list of opinion leaders in life, they will give a valuable gift. When they re introduced, they made a deal and returned cash directly. Two flowers bloom, one for each. Just now we talked about how to get customers with empty hands. Next we talked about how to get products with empty hands. What is our product? Labor. Although I know a little about this industry, it's impossible for me to go out with real weapons. Because an industry, especially technology, needs at least half a year to a year's precipitation. What should I do? And it can't be done with people! You have to have tools. Although a water and electricity engineering team finished the tools for about 1000 yuan, at that time, Cary had a total of 2000 yuan and had to eat and buy materials by car! The materials have to be bought back. Moreover, receiving orders online is different from decoration companies or construction teams. As long as they sign a contract, they can receive 30%-60% of the advance payment. We must first buy materials ourselves and wait for twoorthree days before we can settle the payment. (but the good thing is: it's usually full payment.). When I was busy dominating the screen, I was still engaged in one thing, that is, desperately entering the decoration group. After two days of soaking in it, I got familiar with it and sent a job advertisement: recruit a water electrician. My principle of doing things is: if you want to decide to do something, you must do your best with all your efforts. Perfectionists generally have a hard life, a hard heart, and no way. Then during that period of time, I was busy promoting in the evening. In the QQ group, I colluded with the water electricians. During the day, I combined with the decoration knowledge I learned at night, and ran around the places where the water electricians had worked to see the work quality and screen. Things, as long as they are done, will have results. I picked some good ones and told them that I had a job. But when I come here to work, I have to take my tools with me and pay a rent for them every day. The products (workers), customer sources (owners who want to decorate the house) and channels (network, transfer introduction) have basically been opened up.
However, the customer source is still relatively limited. Later, it was found that there are many peers in that network, and some have been operating there for several years. The plate is so big, there are many people competing for cake, and I am just starting. I have no advantage in terms of experience, personnel and relationship with the moderator. Doing it on the Internet is similar to Taobao. The price can't go up. Because what can be found on the Internet are basically smart and want to save money, Wang Laowu directly went to the decoration team or company. The opponent is quite strong. What should we do? So the lowest and most effective method was used: price war. I am trying to survive. As long as I can make a living, make a reputation and make a little profit. And they are used to the old price and take it as a profession. There must be no comparison in price! Relying on low prices and constantly striving for opinion leaders, we have made a bloody path. However, what really establishes the position in the Jianghu is: the thigh. At that time, there were many experts who were always active on the website, some owners who had finished decorating their houses for a long time but loved the website and liked to play with everyone, and some merchants who had entered the website earlier and were more famous. Just contact them offline and make friends with them. Try to participate in any activities held on the website and show your face. They take photos wherever they go and write posts when they come back People with weight often mention you, and star customers often mention you. If you have more, others will know you. Then, as soon as you have time, go to water. No matter who posts, they all interact. High frequency face exposure, mixed face familiarity. In addition, I learned decoration knowledge on the Internet or in the books I bought, consulted and communicated with some predecessors of my peers in other cities (my peers in this city are unwilling to teach because of competitive relations), and summarized the experience of the work I have done in ordinary times. Industry knowledge, rapid progress. Then, I wrote many knowledge posts and experience posts about decoration. Other competitors only participate in group buying, or occasionally post back, and basically do not write any main posts. I remember there were several posts that were refined and placed on the top. On the home page, the top is hung for oneortwo months. Water and electricity is the first item to be done in the decoration. There are many other projects and businesses behind. Because he frequently showed up, opened posters, poured water, and asked opinion leaders for endorsements, he became famous within a few months. At this time, many other businesses came to help introduce business. Generally, there was a rebate for introducing business, but I didn't take it. Can take it, but not take it! Not a loss, but actually more. Every time I post a main post, or someone mentions me in the post. These businesses will come to gather popularity. They will also introduce us when they have our business. No one believes what one says. Ten people? All the people I met said yes? That effect is not generally good. However, no matter how good the marketing is, the product is the 1 ahead. Two days ago, I read the article of @ Li Jiaoshou. I feel the same about why some people still can't become experts after working for 10 years. When ordinary people drink with friends after work, I am learning, promoting and interacting. When ordinary peers play mahjong and watch TV, I am learning, promoting and interacting. When ordinary people go to bed early, I am When ordinary people stay in bed, I am In the first year, I was mainly familiar with improving the team's business ability and technical level. In addition, I worked in circles every day to build relationships. Equipped with a computer, purchased several sets of tools, and entered the market at a low price, there was not much money left. However, the reputation has risen. It is not modest to say that in those two years, the whole Xi'an decoration circle mentioned our team. Everyone knows it and praises it. The next year, it broke out. On the sixth day of the first month, I received one order. There are more and more orders behind. So we quickly recruited and trained people. I remember that in the peak season, I had to make about three orders a day on average. Because most of the decorated customers have left the website, the new customers do not know our previous prices, but with everyone's help, they all know the name of our team. So the price was adjusted decisively in the second year, only slightly higher than that of other competitors. But with a little skill, it seems to the layman that our price is still cheap. OK, here we mention another skill, and other answers have also mentioned it, that is, ants move. To put it simply: it means to copy a low profit project continuously (actually it is not low. At that time, the average net profit of a single order was 2000). The key point of ant moving is: quantity, demand. Of course, it needs a high-quality team, which is easy to copy. When the peers usually finish the work one by one and then go on to the next. We basically do it in several places at the same time. Peers earn 3000 after finishing one order in three to four days. We can make threeorfour orders at the same time in threeorfour days, and we can make more than 10000 in the same time. We can pay higher salaries to our team members and attract better partners. Then take a part of it and give it to the customer as a gift. Barriers have basically taken shape. Here is another point: Matthew effect. To put it simply, the strong are getting stronger and the weak are getting weaker. Whether it is a product or a project. We must strive for the first place and do our best. The better, the more willing customers are to choose you. The more willing customers are to choose, the stronger you will be. This is a virtuous circle. In the second year of the decoration industry, all the foreign debts were paid off. Finally, I can stand up again! Unfortunately, the good times are not long. In the third year, a former customer contacted and said that there was something wrong with the circuit at home. The next day, I immediately took the technician, multimeter, megohmmeter and other instruments to check. It took about three nights (because the partners were doing other customers' work at the same time, so they had to go through the off-duty time). Finally, the problem was diagnosed: it was the circuit problem of the house itself, that is, it had nothing to do with us. According to the reason, it is not a quality problem of our transformation. We have the obligation to help solve it, but we have to charge another fee (it is clearly stated in the contract). At that time, we didn't mention the fee, the customer didn't give us a summary, or even a thank you. Water and electricity, including early wiring and late installation. In the later stage of installation, it is impossible to determine what type of lamps, sanitary ware, pendant... (the complexity is different, and the price is also different), so the peers on the network generally charge separately, that is to say, after the early stage is completed, the early stage fee will be charged, and after the later stage of installation, the late stage fee will be charged. At that time, the customer slashed the price in the early settlement, and then slashed the price in the late settlement (after all, the money was in the hands of others, and they didn't want to give it, so there was no way). There was no profit in that list. In addition, this time (we paid wages according to working hours, more than 30 yuan an hour), we solved the problems that didn't belong to us, delayed the rest time of our partners, and lost hundreds of labor costs. The customer felt it was right, I was very upset with my little friend. But the past is over. However, two months later, the customer called again, and another line went wrong again. The tone was very impolite. However, I tried my best to hold back the fire and said: look at the property first. Is it a problem of the building itself or of us? If it is a quality problem, we are duty bound to solve it for free, no matter how much the cost is. If it is the quality of the building itself, it is the responsibility of the builder, and the developer is obliged to deal with it, It's free to find developers. We need to charge for the costs involved. Before he finished, the customer hung up. At that time, I didn't feel there was anything wrong with this. However, the next day, another business friend Fanfan called: you were complained on the Internet, and there were negative information everywhere. At that time, he was young and had no sense of crisis public relations, so he presented the facts and reasoned after the negative information everywhere. However, watching the excitement is not afraid of big things. Our opponents, who are always under our pressure, all come out (using their waistcoats) and talk nonsense. Some netizens who do not know the truth also participate in the criticism, and the negative news is getting more and more popular. Some old customers and business friends advised: go and solve it! What are you afraid of when you have a small loss? You can earn back when you take any order. However, this is it. I can't bear to think of the previous events and the customer's attitude! Keep pushing. At that time, I felt that even if I didn't do this, I couldn't be wronged. Later, when I thought about it, I thought it was too naive! The effect will be presented one month later, and the list is less and less. Moreover, it was blocked by the largest website. After three years of hard work and three years of hard work, it has declined. In that incident, a bloody lesson was learned at great cost: friendliness is conducive to business success. If there is any negative news (of course, it is best not to appear), try to calm it down in the shortest time. Don't reason with customers. Don't reason with netizens. What are you talking about? result. People only care about the results. Stay away from loser customers and inferior customers. (later, when doing other projects, we pay great attention to this point, summarize the characteristics of low-quality customers, and politely refuse). Product and customer experience are 1, marketing and all others are 0. No 1 No matter how many 0 are left behind, they are just water and moon. Good fortune lies in the place of evil, and evil lies in the place of good fortune. Every failure is an exercise and improvement. Sometimes I think that I have to thank the customer for opening the next skill: parasitism.
However, the customer source is still relatively limited. Later, it was found that there are many peers in that network, and some have been operating there for several years. The plate is so big, there are many people competing for cake, and I am just starting. I have no advantage in terms of experience, personnel and relationship with the moderator. Doing it on the Internet is similar to Taobao. The price can't go up. Because what can be found on the Internet are basically smart and want to save money, Wang Laowu directly went to the decoration team or company. The opponent is quite strong. What should we do? So the lowest and most effective method was used: price war. I am trying to survive. As long as I can make a living, make a reputation and make a little profit. And they are used to the old price and take it as a profession. There must be no comparison in price! Relying on low prices and constantly striving for opinion leaders, we have made a bloody path. However, what really establishes the position in the Jianghu is: the thigh. At that time, there were many experts who were always active on the website, some owners who had finished decorating their houses for a long time but loved the website and liked to play with everyone, and some merchants who had entered the website earlier and were more famous. Just contact them offline and make friends with them. Try to participate in any activities held on the website and show your face. They take photos wherever they go and write posts when they come back People with weight often mention you, and star customers often mention you. If you have more, others will know you. Then, as soon as you have time, go to water. No matter who posts, they all interact. High frequency face exposure, mixed face familiarity. In addition, I learned decoration knowledge on the Internet or in the books I bought, consulted and communicated with some predecessors of my peers in other cities (my peers in this city are unwilling to teach because of competitive relations), and summarized the experience of the work I have done in ordinary times. Industry knowledge, rapid progress. Then, I wrote many knowledge posts and experience posts about decoration. Other competitors only participate in group buying, or occasionally post back, and basically do not write any main posts. I remember there were several posts that were refined and placed on the top. On the home page, the top is hung for oneortwo months. Water and electricity is the first item to be done in the decoration. There are many other projects and businesses behind. Because he frequently showed up, opened posters, poured water, and asked opinion leaders for endorsements, he became famous within a few months. At this time, many other businesses came to help introduce business. Generally, there was a rebate for introducing business, but I didn't take it. Can take it, but not take it! Not a loss, but actually more. Every time I post a main post, or someone mentions me in the post. These businesses will come to gather popularity. They will also introduce us when they have our business. No one believes what one says. Ten people? All the people I met said yes? That effect is not generally good. However, no matter how good the marketing is, the product is the 1 ahead. Two days ago, I read the article of @ Li Jiaoshou. I feel the same about why some people still can't become experts after working for 10 years. When ordinary people drink with friends after work, I am learning, promoting and interacting. When ordinary peers play mahjong and watch TV, I am learning, promoting and interacting. When ordinary people go to bed early, I am When ordinary people stay in bed, I am In the first year, I was mainly familiar with improving the team's business ability and technical level. In addition, I worked in circles every day to build relationships. Equipped with a computer, purchased several sets of tools, and entered the market at a low price, there was not much money left. However, the reputation has risen. It is not modest to say that in those two years, the whole Xi'an decoration circle mentioned our team. Everyone knows it and praises it. The next year, it broke out. On the sixth day of the first month, I received one order. There are more and more orders behind. So we quickly recruited and trained people. I remember that in the peak season, I had to make about three orders a day on average. Because most of the decorated customers have left the website, the new customers do not know our previous prices, but with everyone's help, they all know the name of our team. So the price was adjusted decisively in the second year, only slightly higher than that of other competitors. But with a little skill, it seems to the layman that our price is still cheap. OK, here we mention another skill, and other answers have also mentioned it, that is, ants move. To put it simply: it means to copy a low profit project continuously (actually it is not low. At that time, the average net profit of a single order was 2000). The key point of ant moving is: quantity, demand. Of course, it needs a high-quality team, which is easy to copy. When the peers usually finish the work one by one and then go on to the next. We basically do it in several places at the same time. Peers earn 3000 after finishing one order in three to four days. We can make threeorfour orders at the same time in threeorfour days, and we can make more than 10000 in the same time. We can pay higher salaries to our team members and attract better partners. Then take a part of it and give it to the customer as a gift. Barriers have basically taken shape. Here is another point: Matthew effect. To put it simply, the strong are getting stronger and the weak are getting weaker. Whether it is a product or a project. We must strive for the first place and do our best. The better, the more willing customers are to choose you. The more willing customers are to choose, the stronger you will be. This is a virtuous circle. In the second year of the decoration industry, all the foreign debts were paid off. Finally, I can stand up again! Unfortunately, the good times are not long. In the third year, a former customer contacted and said that there was something wrong with the circuit at home. The next day, I immediately took the technician, multimeter, megohmmeter and other instruments to check. It took about three nights (because the partners were doing other customers' work at the same time, so they had to go through the off-duty time). Finally, the problem was diagnosed: it was the circuit problem of the house itself, that is, it had nothing to do with us. According to the reason, it is not a quality problem of our transformation. We have the obligation to help solve it, but we have to charge another fee (it is clearly stated in the contract). At that time, we didn't mention the fee, the customer didn't give us a summary, or even a thank you. Water and electricity, including early wiring and late installation. In the later stage of installation, it is impossible to determine what type of lamps, sanitary ware, pendant... (the complexity is different, and the price is also different), so the peers on the network generally charge separately, that is to say, after the early stage is completed, the early stage fee will be charged, and after the later stage of installation, the late stage fee will be charged. At that time, the customer slashed the price in the early settlement, and then slashed the price in the late settlement (after all, the money was in the hands of others, and they didn't want to give it, so there was no way). There was no profit in that list. In addition, this time (we paid wages according to working hours, more than 30 yuan an hour), we solved the problems that didn't belong to us, delayed the rest time of our partners, and lost hundreds of labor costs. The customer felt it was right, I was very upset with my little friend. But the past is over. However, two months later, the customer called again, and another line went wrong again. The tone was very impolite. However, I tried my best to hold back the fire and said: look at the property first. Is it a problem of the building itself or of us? If it is a quality problem, we are duty bound to solve it for free, no matter how much the cost is. If it is the quality of the building itself, it is the responsibility of the builder, and the developer is obliged to deal with it, It's free to find developers. We need to charge for the costs involved. Before he finished, the customer hung up. At that time, I didn't feel there was anything wrong with this. However, the next day, another business friend Fanfan called: you were complained on the Internet, and there were negative information everywhere. At that time, he was young and had no sense of crisis public relations, so he presented the facts and reasoned after the negative information everywhere. However, watching the excitement is not afraid of big things. Our opponents, who are always under our pressure, all come out (using their waistcoats) and talk nonsense. Some netizens who do not know the truth also participate in the criticism, and the negative news is getting more and more popular. Some old customers and business friends advised: go and solve it! What are you afraid of when you have a small loss? You can earn back when you take any order. However, this is it. I can't bear to think of the previous events and the customer's attitude! Keep pushing. At that time, I felt that even if I didn't do this, I couldn't be wronged. Later, when I thought about it, I thought it was too naive! The effect will be presented one month later, and the list is less and less. Moreover, it was blocked by the largest website. After three years of hard work and three years of hard work, it has declined. In that incident, a bloody lesson was learned at great cost: friendliness is conducive to business success. If there is any negative news (of course, it is best not to appear), try to calm it down in the shortest time. Don't reason with customers. Don't reason with netizens. What are you talking about? result. People only care about the results. Stay away from loser customers and inferior customers. (later, when doing other projects, we pay great attention to this point, summarize the characteristics of low-quality customers, and politely refuse). Product and customer experience are 1, marketing and all others are 0. No 1 No matter how many 0 are left behind, they are just water and moon. Good fortune lies in the place of evil, and evil lies in the place of good fortune. Every failure is an exercise and improvement. Sometimes I think that I have to thank the customer for opening the next skill: parasitism.
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