

HBCU House NIL Initiative OverviewThe HBCU House NIL is an innovative program spearheaded by B.E. Collective+ (also known as Burrell Enterprise or The HBCU Collective), designed as an immersive brand activation that celebrates HBCU culture while emphasizing NIL (Name, Image, Likeness) empowerment, career development, and educational opportunities for HBCU student-athletes, students, alumni, parents, and coaches.
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It intersects NIL with cultural relevance, esports, gaming, and broader athlete monetization strategies, aiming to bridge resource gaps in the HBCU ecosystem compared to Power conference schools.Mission and Core Focus
NIL Empowerment and Education: The initiative provides hands-on NIL education through workshops, panels, and platforms that teach branding, compliance, deal-building, and revenue generation. It highlights how HBCU athletes can leverage local collectives, fan-funded models, and culturally aligned brands to monetize their NIL, even with limited resources. For instance, it addresses challenges like visibility issues, transfer portal impacts, and the "HBCU Gap" where top talent often moves to larger programs for bigger deals (e.g., $1M+ NIL valuations).
tymed.substack.com
Emphasis is on entrepreneurship, personal branding, and upskilling for professional paths, such as WNBA aspirations for women's basketball players.
Cultural Activations and Community Building: HBCU House serves as a "cultural hub" for networking, celebrating Black excellence, and fostering community-driven opportunities. It prioritizes legacy over trends, connecting athletes with influencers, creators, and brands that align with HBCU values.
becollectiveplus.com
Esports and Gaming Integration: A key component includes immersive esports experiences to educate youth on career pathways in gaming, content creation, and tech. This targets high school/college students and aspiring creators, with competitive tournaments, innovation activations, and sponsor integrations to prepare participants for the esports economy.
becollectiveplus.com
Broader Goals: Post-House v. NCAA settlement, it tackles disparities like revenue sharing, roster management, and direct NIL payments, helping HBCUs remain competitive while promoting economic justice for Black athletes.
Key Events and Activations
Past Events: A notable panel on "Legacy and Leadership" in September 2025 discussed NIL challenges at HBCUs, featuring Howard University athletes sharing insights on athletics, partnerships, and tools like Opendorse for branding education.
Celebration Bowl Activation: December 11, 2025, in Atlanta, GA – Focused on NIL and cultural experiences (registration via Eventbrite).
becollectiveplus.com
for networking, spotlighting HBCU journeys, and building opportunities with #LADYDAYDAO and friends.
tymed.substack.com
This event ties into NBA All-Star Weekend pre-activities, offering booths for connections, vibes, and brand engagements.
Partnerships and Collaborations
HBCU Institutions and Collectives: Partnerships with schools like Howard University (via Opendorse and NIL Club for fan-funded revenue), Delaware State (Hornet302Nation collective for compliance-safe deals), and others for grassroots NIL support.
Brands and Platforms: Alignments with HBCU-centric or Black-owned brands such as ZOA Energy (for FAMU athletes), Influxer (custom merch), Under Armour (off-court NIL initiatives), and NIL Store (storytelling-based endorsements). Broader tech integrations for game-used gear auctions and content creation.
TYMEinc and LADYDAYDAO Involvement:
plays a key role in curating event booths and promoting HBCU NIL stories through their TYMED newsletter and clothing line. #LADYDAYDAO is referenced in collaborative building efforts at events, enhancing Web3/DAO community aspects for fan engagement and fractional ownership in NIL projects.
tymed.substack.com
Standout Athlete Stories and ImpactHBCU House spotlights resilient HBCU women's basketball athletes building NIL foundations toward pro careers, including:
Diamond Johnson (Norfolk State, MEAC Player of the Year) – Transferred from Power schools, dominating with skills and scout attention.
Zaay Green (ex-Arkansas-Pine Bluff, SWAC Newcomer) – Showcases transfer success and community impact.
Others like Ti’lan Boler (ex-Jackson State), Laila Lawrence (Coppin State), and Taleah Dilworth (Jackson State) highlight defensive prowess and All-Conference honors.
tymed.substack.com
Recent progress includes HBCU players in WNBA drafts (e.g., Jackson State's Ameshya Williams-Holliday in 2022), ending a long drought, with increased scout focus on HBCU talent.This initiative stands out in the NIL era by fostering sustainable, culturally rooted opportunities amid broader challenges like the transfer portal and resource inequities. If you'd like registration details, specific event agendas, or deeper dives into related HBCU NIL collectives, just let me know!
HBCU House NIL Initiative OverviewThe HBCU House NIL is an innovative program spearheaded by B.E. Collective+ (also known as Burrell Enterprise or The HBCU Collective), designed as an immersive brand activation that celebrates HBCU culture while emphasizing NIL (Name, Image, Likeness) empowerment, career development, and educational opportunities for HBCU student-athletes, students, alumni, parents, and coaches.
becollectiveplus.com +1
It intersects NIL with cultural relevance, esports, gaming, and broader athlete monetization strategies, aiming to bridge resource gaps in the HBCU ecosystem compared to Power conference schools.Mission and Core Focus
NIL Empowerment and Education: The initiative provides hands-on NIL education through workshops, panels, and platforms that teach branding, compliance, deal-building, and revenue generation. It highlights how HBCU athletes can leverage local collectives, fan-funded models, and culturally aligned brands to monetize their NIL, even with limited resources. For instance, it addresses challenges like visibility issues, transfer portal impacts, and the "HBCU Gap" where top talent often moves to larger programs for bigger deals (e.g., $1M+ NIL valuations).
tymed.substack.com
Emphasis is on entrepreneurship, personal branding, and upskilling for professional paths, such as WNBA aspirations for women's basketball players.
Cultural Activations and Community Building: HBCU House serves as a "cultural hub" for networking, celebrating Black excellence, and fostering community-driven opportunities. It prioritizes legacy over trends, connecting athletes with influencers, creators, and brands that align with HBCU values.
becollectiveplus.com
Esports and Gaming Integration: A key component includes immersive esports experiences to educate youth on career pathways in gaming, content creation, and tech. This targets high school/college students and aspiring creators, with competitive tournaments, innovation activations, and sponsor integrations to prepare participants for the esports economy.
becollectiveplus.com
Broader Goals: Post-House v. NCAA settlement, it tackles disparities like revenue sharing, roster management, and direct NIL payments, helping HBCUs remain competitive while promoting economic justice for Black athletes.
Key Events and Activations
Past Events: A notable panel on "Legacy and Leadership" in September 2025 discussed NIL challenges at HBCUs, featuring Howard University athletes sharing insights on athletics, partnerships, and tools like Opendorse for branding education.
Celebration Bowl Activation: December 11, 2025, in Atlanta, GA – Focused on NIL and cultural experiences (registration via Eventbrite).
becollectiveplus.com
for networking, spotlighting HBCU journeys, and building opportunities with #LADYDAYDAO and friends.
tymed.substack.com
This event ties into NBA All-Star Weekend pre-activities, offering booths for connections, vibes, and brand engagements.
Partnerships and Collaborations
HBCU Institutions and Collectives: Partnerships with schools like Howard University (via Opendorse and NIL Club for fan-funded revenue), Delaware State (Hornet302Nation collective for compliance-safe deals), and others for grassroots NIL support.
Brands and Platforms: Alignments with HBCU-centric or Black-owned brands such as ZOA Energy (for FAMU athletes), Influxer (custom merch), Under Armour (off-court NIL initiatives), and NIL Store (storytelling-based endorsements). Broader tech integrations for game-used gear auctions and content creation.
TYMEinc and LADYDAYDAO Involvement:
plays a key role in curating event booths and promoting HBCU NIL stories through their TYMED newsletter and clothing line. #LADYDAYDAO is referenced in collaborative building efforts at events, enhancing Web3/DAO community aspects for fan engagement and fractional ownership in NIL projects.
tymed.substack.com
Standout Athlete Stories and ImpactHBCU House spotlights resilient HBCU women's basketball athletes building NIL foundations toward pro careers, including:
Diamond Johnson (Norfolk State, MEAC Player of the Year) – Transferred from Power schools, dominating with skills and scout attention.
Zaay Green (ex-Arkansas-Pine Bluff, SWAC Newcomer) – Showcases transfer success and community impact.
Others like Ti’lan Boler (ex-Jackson State), Laila Lawrence (Coppin State), and Taleah Dilworth (Jackson State) highlight defensive prowess and All-Conference honors.
tymed.substack.com
Recent progress includes HBCU players in WNBA drafts (e.g., Jackson State's Ameshya Williams-Holliday in 2022), ending a long drought, with increased scout focus on HBCU talent.This initiative stands out in the NIL era by fostering sustainable, culturally rooted opportunities amid broader challenges like the transfer portal and resource inequities. If you'd like registration details, specific event agendas, or deeper dives into related HBCU NIL collectives, just let me know!
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