Hedera recently became the third digital asset, after Bitcoin and Ethereum, to have an ETF approved for trading on the NASDAQ—a landmark moment.

“I’m quite excited about the ETF market,” Bell says. “Hedera went through the 19b-4 process with the SEC, and now there are more than ten ETFs filed by various asset managers that include HBAR exposure, either as a single asset or part of an index.”

He believes ETFs expand the buyer base for crypto exposure: “They allow traditional asset managers and retirement funds to allocate to this new category. You’re increasing awareness and access. For many investors, ETFs are the first compliant gateway into crypto infrastructure plays—and Hedera sits squarely within that thesis.”

Bell explains one final pillar of Hedera’s strategy: standardization.

“We’re very excited about the work around tokenization standards like the ERC-3643, which aligns with the Tokeny and APEX frameworks,” he explains. “As securities markets begin to converge around interoperability standards, adoption will accelerate.”

Standardization, Bell says, is what separates pilots from production. “It’s the key to moving from experimentation to scale. Once regulators, custodians, and financial institutions can speak the same technical language, the entire industry moves faster.”

As tokenization reshapes the foundation of finance, Hedera’s blend of enterprise governance and technological resilience is attracting a growing roster of institutional partners.

“The future,” Bell concludes, “is one where traditional securities, payments, and credit instruments live natively on decentralized infrastructure. The world’s financial plumbing is being rebuilt—and Hedera’s governance-first approach gives institutions the confidence to join in.”