Adidas launches its virtual NFT collection
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Nov 19
sports gear giant adidas unveiled its limited NFT collection of virtual wearable gear nft. The move marks the first such product by the company, which defines the wearables as “Virtual Gear.” According to a press release, the product will help Adidas strengthen its “community-based, member-first, open metaverse strategy.” The virtual gear consists of a 16-piece collection and represents a creative and cultural milestone for Adidas. The company states that the NFTs “tie together past and futur...
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