It started with a Yelp review. Some LA Autoshop paid me five bucks to give them five stars and a quick blurb. I’d never been to the joint, but it was my first freelance sale. And, I put my entire being behind those 75 characters. This tiny moment launched a six year (and counting) career in copywriting. I’ve worked on supplements, tequila, retail, eye care, foundations, nonprofits, pro sports teams, and everything else under the sun. Along the way, I fell head over heels for naming brands and...