Tim Berners-Lee, a developer who created the WWW or World Wide Web, originally referred to Web 3.0 as the Semantic Web and saw an intelligent, self-sufficient, and open Internet that employed AI and machine learning to function as a "global brain" and interpret content conceptually and contextually. Due to technological constraints, such as how expensive and challenging it is to translate human language into machine understandable language, this idealized version didn't quite work out.