The problem started with a quiet alarm in SummitGear’s Colorado distribution center. Shelves groaned under the weight of 15,000 unsold “smart tents” designed for 2023’s canceled tech festivals. The camping retailer’s gamble on solar-powered, Wi-Fi-enabled shelters had backfired, leaving $3.5M in inventory collecting dust. CEO Laura Walsh watched in horror as clearance stickers failed to move units. “We were facing a write-off that could sink our Q4,” she admitted. Enter Zorvatic’s Adventure C...