In social media platforms and their economies, content and engagement serve as 'currency’. Akin to some traditional currencies, they are experiencing inflation. In the vibrant social media ecosystem, content and engagement—likes, comments, shares, and follows—operate as the primary ‘currency’, buying visibility and influence and driving the success of influencers, brands, and content creators. This digital economy, underpinned by the scarce resource of user attention, resembles tradition...