Web 3, the new iteration of the World Wide Web, is enabling the next evolution of consumer empowerment, forcing brands to re-engineer their relationship with them. This evolution and its implications are outlined in Media.Monks and Salesforce's new report, Web3: The Future of Customer Engagement, which examines the future of brand engagement with customers. Matthew Sweezy, co-founder of Salesforce Web3 Studio and digital marketing expert, discusses key research findings on the future of ...
