The second TikTok
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Jan 16
Xiaohongshu has both the visual presentation of Instagram and the community interaction function of Reddit, and its positioning is rooted in lifestyle sharing, with a significant community tonality, highlighting the differentiated play of "planting grass", and striking a balance between content and e-commerce. However, TikTok's algorithm is in the same vein as Douyin, and the information cocoon algorithm has significant characteristics, similar to other e-commerce platforms, and the comm...

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