SpongeBob SquarePants: The Absorbent, Yellow and Porous Pop Culture Phenomenon Since premiering on Nickelodeon in 1999, SpongeBob SquarePants has soaked up fame to become one of the longest-running and most popular animated series worldwide. The infectious enthusiasm of the titular sea sponge has won over millions of fans across generations. Living in the undersea town of Bikini Bottom, SpongeBob inhabits a pineapple house and works as a fry cook at the Krusty Krab restaurant. His eternal opt...