As a marketer last week, I felt both stimulated and demoralized. Stimulated because what we witnessed with @stayloudio was undeniably clever, a masterclass in short-cycle dopamine marketing. Demoralized because it worked too well, and set a dangerous precedent. This isn’t just about Loudio. It’s about the signal it sends to the next wave of projects:That you don’t need a product, just a leaderboard.That speculation matters more than utility.That if you can game attention, you can skip everyth...

As a marketer last week, I felt both stimulated and demoralized. Stimulated because what we witnessed with @stayloudio was undeniably clever, a masterclass in short-cycle dopamine marketing. Demoralized because it worked too well, and set a dangerous precedent. This isn’t just about Loudio. It’s about the signal it sends to the next wave of projects:That you don’t need a product, just a leaderboard.That speculation matters more than utility.That if you can game attention, you can skip everyth...