By: Gal Marom - www.linkedin.com/in/galmarom/ In today’s digital landscape, loyalty programs have transcended their traditional forms to embrace the dynamic potential of Web3 technology, revolutionising businesses-customers interaction. From blockchain and cryptocurrencies to NFTs, DAOs, and the metaverse, these cutting-edge innovations are reshaping the very foundations of loyalty ecosystems. In this article, we explore the fusion of loyalty programs with Web3 and how transparency, decentral...