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Building a product or service that people will use can be a daunting task. It requires a deep understanding of the audience you are building for and the ability to communicate with them effectively. Whether you are developing a mobile app, a piece of software, or a physical product, you need to speak to the people who will ultimately use it.
The success of your product or service depends on whether it meets the needs and expectations of your target audience. To ensure this, it is crucial to communicate with them directly and understand their pain points, preferences, and goals. By doing so, you can build a product that truly resonates with them, and in turn, increases the likelihood of them using and recommending it to others.
Builders will be familiar with conducting user-interviews which are an excellent exercise for touching base with existing users and potential users. Most projects will allocate a lot of time towards conducting user-interviews and curating the questions to get as much as they can from the interaction. Although beneficial for the projects, builders can definitely get more out of user interviews.
When conducting user interviews, it's important to remember that these interactions are not just about gathering data and insights, but also about building relationships and fostering community. When approached with a community-building mindset, user interviews can become a valuable tool for cultivating engagement, loyalty, and trust among your users.
One way to approach user interviews as a community building exercise is to create a welcoming and inclusive environment for participants. Start by introducing yourself and your team, and taking the time to get to know the user on a personal level. Be curious about their experience, their goals, and their pain points. Show empathy and understanding, and let them know that their feedback is valued and appreciated. By demonstrating that you genuinely care about their opinions and ideas, you can help to build a sense of connection and belonging with your user community.
Another important aspect of community building in user interviews is to foster an ongoing dialogue with your users. Don't treat interviews as a one-time event, but rather as a continuous process of engagement and feedback. Follow up with users after the interview to thank them for their time and to let them know how their feedback is being used to improve the product or service. Keep them informed about updates and changes, and invite them to participate in future research and testing. By maintaining an open and transparent dialogue with your users, you can build a strong and loyal community that is invested in the success of your product or service.
This approach can be seen prevalently in the MUSIC NFT space where web3-native artists make it a regular practice of having 1-on-1 calls with their collectors. A lot of them are doing this to get to know their fans and cultivate their community. This is particularly important in the MUSIC NFT space where creators only need their ‘100-1000’ die-hard fans to enable them to do what they do. This relatively applies across industry and now more than ever projects require a vibrant and project-aligned community. Hence, why it is important to consider how even user interviews can be part of your community strategy.
Tommy Thomas
PACHI-FUNK / JUST LEWDS FOUNDER
www.pachifunk.com | www.justlewds.xyz | www.pillar.io/0xtommythomas
Find out more about PACHI-FUNK:
Building a product or service that people will use can be a daunting task. It requires a deep understanding of the audience you are building for and the ability to communicate with them effectively. Whether you are developing a mobile app, a piece of software, or a physical product, you need to speak to the people who will ultimately use it.
The success of your product or service depends on whether it meets the needs and expectations of your target audience. To ensure this, it is crucial to communicate with them directly and understand their pain points, preferences, and goals. By doing so, you can build a product that truly resonates with them, and in turn, increases the likelihood of them using and recommending it to others.
Builders will be familiar with conducting user-interviews which are an excellent exercise for touching base with existing users and potential users. Most projects will allocate a lot of time towards conducting user-interviews and curating the questions to get as much as they can from the interaction. Although beneficial for the projects, builders can definitely get more out of user interviews.
When conducting user interviews, it's important to remember that these interactions are not just about gathering data and insights, but also about building relationships and fostering community. When approached with a community-building mindset, user interviews can become a valuable tool for cultivating engagement, loyalty, and trust among your users.
One way to approach user interviews as a community building exercise is to create a welcoming and inclusive environment for participants. Start by introducing yourself and your team, and taking the time to get to know the user on a personal level. Be curious about their experience, their goals, and their pain points. Show empathy and understanding, and let them know that their feedback is valued and appreciated. By demonstrating that you genuinely care about their opinions and ideas, you can help to build a sense of connection and belonging with your user community.
Another important aspect of community building in user interviews is to foster an ongoing dialogue with your users. Don't treat interviews as a one-time event, but rather as a continuous process of engagement and feedback. Follow up with users after the interview to thank them for their time and to let them know how their feedback is being used to improve the product or service. Keep them informed about updates and changes, and invite them to participate in future research and testing. By maintaining an open and transparent dialogue with your users, you can build a strong and loyal community that is invested in the success of your product or service.
This approach can be seen prevalently in the MUSIC NFT space where web3-native artists make it a regular practice of having 1-on-1 calls with their collectors. A lot of them are doing this to get to know their fans and cultivate their community. This is particularly important in the MUSIC NFT space where creators only need their ‘100-1000’ die-hard fans to enable them to do what they do. This relatively applies across industry and now more than ever projects require a vibrant and project-aligned community. Hence, why it is important to consider how even user interviews can be part of your community strategy.
Tommy Thomas
PACHI-FUNK / JUST LEWDS FOUNDER
www.pachifunk.com | www.justlewds.xyz | www.pillar.io/0xtommythomas
Find out more about PACHI-FUNK:
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