But engineering this big of a move won't be easy. Netflix's entrance into the ad space will be complicated. Competition for viewers among streaming services is tight. And if a large batch of subscribers downgrades to the lower-cost version to save money, it would hurt revenue even as new users sign up.

"We urge caution to the belief that Netflix will be able to use advertising to grow revenue in a vacuum," Bank of America analysts said in a report published late last month. "The advertising ecosystem is large, complex, costly, and its competitors using ads have a several-year lead on them."

It's been an absolutely brutal year for investors in bitcoin and other cryptocurrencies.

The numbers: Bitcoin has lost more than half its value in 2022. Now hovering around $23,500, the price of a single bitcoin has plunged more than 65% below last year's all-time high of nearly $70,000.

But engineering this big of a move won't be easy. Netflix's entrance into the ad space will be complicated. Competition for viewers among streaming services is tight. And if a large batch of subscribers downgrades to the lower-cost version to save money, it would hurt revenue even as new users sign up.

"We urge caution to the belief that Netflix will be able to use advertising to grow revenue in a vacuum," Bank of America analysts said in a report published late last month. "The advertising ecosystem is large, complex, costly, and its competitors using ads have a several-year lead on them."

It's been an absolutely brutal year for investors in bitcoin and other cryptocurrencies.

The numbers: Bitcoin has lost more than half its value in 2022. Now hovering around $23,500, the price of a single bitcoin has plunged more than 65% below last year's all-time high of nearly $70,000.