One month ago, Li Jiaqi disappeared from the internet.

The 30-year-old livestreamer, also known as Austin Li, was — until recently — one of China's biggest internet celebrities, with 64 million followers on Taobao, an online shopping platform. He once sold 15,000 lipsticks within five minutes in a sales competition against Alibaba founder Jack Ma, winning himself the nickname "China's lipstick king."

But the superstar salesman has gone silent after his popular livestream show was abruptly cut off on the eve of the anniversary of the 1989 Tiananmen Square massacre this year. Just before the abrupt ending, Li had shown his audience a multi-layered ice cream treat decorated with Oreos and wafers. It resembled a tank.

Hours later, Li issued an apology on his social media account, citing technical issues.

One month ago, Li Jiaqi disappeared from the internet.

The 30-year-old livestreamer, also known as Austin Li, was — until recently — one of China's biggest internet celebrities, with 64 million followers on Taobao, an online shopping platform. He once sold 15,000 lipsticks within five minutes in a sales competition against Alibaba founder Jack Ma, winning himself the nickname "China's lipstick king."

But the superstar salesman has gone silent after his popular livestream show was abruptly cut off on the eve of the anniversary of the 1989 Tiananmen Square massacre this year. Just before the abrupt ending, Li had shown his audience a multi-layered ice cream treat decorated with Oreos and wafers. It resembled a tank.

Hours later, Li issued an apology on his social media account, citing technical issues.