"If you are building a SaaS company in the US, it is better to have a million-dollar client rather than a $10,000-client because you need to pay for sales and marketing in that country," said Prasanna Krishnamoorthy, managing partner at SaaS accelerator Upekkha. "When you are serving customers from India, you can have these small and mid-sized companies, as well as large ones."

Most SaaS companies focus on global clients, similar to the strategy that was followed by India's IT giants such as TCS and Infosys (INFY). Investors see this as a welcome change, since most of India's oldest unicorns — from Flipkart to Paytm — have focused primarily on the domestic market.

Almost 98% of Fortune 500 companies use Postman's products, according to Asthana, while Freshworks' first client was based in Australia.

SaaS firms are much better placed to go global than e-commerce companies like India's Flipkart, for example. They write software once, and then are able to use it multiple times.

"If you are building a SaaS company in the US, it is better to have a million-dollar client rather than a $10,000-client because you need to pay for sales and marketing in that country," said Prasanna Krishnamoorthy, managing partner at SaaS accelerator Upekkha. "When you are serving customers from India, you can have these small and mid-sized companies, as well as large ones."

Most SaaS companies focus on global clients, similar to the strategy that was followed by India's IT giants such as TCS and Infosys (INFY). Investors see this as a welcome change, since most of India's oldest unicorns — from Flipkart to Paytm — have focused primarily on the domestic market.

Almost 98% of Fortune 500 companies use Postman's products, according to Asthana, while Freshworks' first client was based in Australia.

SaaS firms are much better placed to go global than e-commerce companies like India's Flipkart, for example. They write software once, and then are able to use it multiple times.