Airdrops as a Marketing and Loyalty Retention Tool
Blog iconMerlin
Jan 4
Let's Talk Airdrops As a Marketing Tool Airdrops for early supporters or active users still remain a powerful marketing strategy for projects and chains. The $COPE airdrop & others like $WOOF drew a lot of attention to Solana. NFTs did the rest. The $SPIRIT drop from SpiritSwap & others like $BRUSH from PaintSwap also created much buzz for Fantom. When done properly (not as bait) & with decent value, airdrops can increase loyalty by rewarding early believers & frequent users, attract new...

Merlin

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DeFi native and artist. Passionate about the possibilities that Web3 offers.

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