Author：3HOUSE user @S4nghal

With the continuous development of blockchain technology, more and more investment institutions are entering the industry and investing in many excellent projects. Some excellent projects are often only available for investment by well-established investment institutions and high net worth individuals, so how can ordinary users participate in the project development process and capture the benefits of project results? That's where Airdrop comes in. Airdrops have become a really major component of marketing and financing new projects, and there are even companies recruiting web3 experienced interaction designers on job sites to manage company accounts and obtain airdrop benefits.

In the traditional securities field, airdrops do not exist at all, but in web3 and the blockchain field, because all data is publicly available on the chain, every transaction that users interact with on the blockchain becomes a data asset. Web3 products can capture their early users through on-chain data and achieve early user accumulation and growth through reasonable airdrop expectations, thereby achieving the goal of community and project mutual growth and shared benefits. While accompanying the project's growth, users receive airdrop incentives for project tokens and enjoy the dividends brought by project development. Massive users contribute assets and data to the project's development, allowing the project to overcome the difficult early stages of customer acquisition. This phenomenon cannot be achieved in traditional fields because data is not public and private, but in web3, because everything is public and searchable, community members and projects will develop in a direction that benefits the community, and everyone is a win-win symbiotic development model.

As a community user who has received multiple major airdrops, I have years of experience in this field and have accumulated some insights. This article mainly shares some of my insights and experiences in airdrop interaction for reference.

First, you need to deeply participate in the development of the project ecosystem. Many airdrops are aimed at a particular project, so if you are interested in this project and optimistic about its development prospects, you can better invest in this project. In this project's ecosystem, you can obtain more information and experience, and there is also a chance to receive more airdrop benefits.

From the project's perspective, it is more willing to distribute its tokens to early real users because these users contribute funds, time, and data to the project's development. Therefore, deep participation in the project ecosystem is essential, which requires community users to have a good understanding of the project's products and corresponding risks. For public-chain-level projects, users also need to understand the project's ecological development and participate in the ecological project as early as possible, interact on the chain, and generate sufficient interaction data.

Taking the Arbitrum airdrop as an example, the project's airdrop standards mainly incentivize users to trade more in the Arbitrum ecosystem, and users who trade earlier and with larger amounts will receive more airdrop incentives. This is a way for ordinary users to participate in the Arbitrum airdrop process. The process also provided airdrop incentives for DAOs in the ecosystem to encourage them to participate in the ecosystem's construction in a decentralized way and provide them with funds. Therefore, if users have the conditions, they can also organize themselves to do DAO-related projects in the ecosystem.

In summary, the more and deeper you participate in the ecosystem, the more incentives you will receive because these users and the community truly promote the project's development and prosperity and should share the fruits of the project's victory.

Second, you should focus on primary projects. Currently, there are many airdrops on the market, and new airdrop projects are released every day. However, under limited time and energy, we cannot participate in all airdrop projects. Therefore, we need to choose a few projects that we think have the most potential and are most in line with personal interests and focus on these projects.

After DeFi Summer, blockchain applications developed in a booming manner, but not all projects will conduct airdrops, or airdropped tokens will bring significant wealth effects. Based on my observation, projects with small financing amounts are often difficult to offer significant airdrops because their financing situation and user base are insufficient to support them becoming a massive project, and funds may have been exhausted during project development. For community airdrops, the quantity is not too much, and there is no money available to add transaction liquidity. Therefore, for projects with less financing and less narrative, it is often challenging to obtain airdrop benefits.

Therefore, we need to focus our limited funds and time and energy on primary projects. These projects often have some characteristics, such as being led by well-known investment institutions, having large amounts of multi-round financing, and needing to attract and reward community users through airdrops. Such projects often have high market capitalization, large user groups, and a lot of imagination space. Generally speaking, projects that meet these conditions give airdropped tokens to community users when issuing tokens, which can bring enormous wealth effects. Therefore, we only need to interact with these projects to obtain returns that exceed ordinary people, such as projects in the Ethereum Rollup track, such as Scroll, zksync, Starknet, and so on.

Thirdly, airdrop interaction requires long-term persistence. Airdrops often require us to complete some tasks, such as registering an account, joining social media communities, promoting projects, and so on. However, many people tend to give up airdrop interaction after completing the tasks. In order to obtain more airdrop benefits, we must participate continuously in the long run.

This is to establish a good trust relationship and make the project party more willing to issue airdrops to you. From the project party's perspective, they hope to obtain airdrop users who are long-term real users of the ecosystem and products. Therefore, if we want to get the project's airdrop, we cannot just interact with the project once on an experiential basis. Instead, we should interact for a long time based on usage needs and interests, as real users and testers of the product. This is most in line with the interests of the project's development. Generally, users who can maintain long-term continuous interaction will be judged as real early users and often receive more incentives than shallowly interactive users during the airdrop incentive distribution process.

For example, in the ENS airdrop, the longer the user's ENS domain name registration time, the more tokens they receive when airdropped. For users holding multiple domain names with the same address, the weight of the airdrop is reduced. In addition, Arbitrum also offers more token airdrop incentives to users with more transaction counts. To become a senior web3 product experience designer, we must interact with the product continuously for a long time, bringing positive returns to the project's growth. Only in this way can we enjoy the opportunities and dividends of project and industry development.

Fourthly, execution is also a very important aspect of airdrop interaction. Many project parties will set interaction tasks, such as promoting on social media, submitting personal information, and so on. To maximize airdrop benefits, we must have strong execution and be able to complete these tasks quickly and effectively.

Of course, this also requires us to read the airdrop rules carefully and complete the tasks as required. In my opinion, execution is the most important factor. Airdrop projects that often receive huge benefits have publicly available information in the industry, and many people have written complete interaction tutorials to help ordinary users participate. However, many people still cannot obtain the maximum airdrop benefits because, after knowing this information, they did not spend time or money to complete the corresponding tasks or did not interact due to negligence and laziness. Therefore, people with poor execution are often difficult to develop in the industry. Only those with super execution can complete the corresponding tasks at the first time after capturing information, which is often the key reason for determining whether you can obtain benefits.

Finally, the cost of airdrop interaction is also something that needs to be considered. Some airdrop tasks require us to submit some personal information, such as email, mobile phone number, ID card, etc. These pieces of information need to be carefully guarded to avoid unnecessary losses caused by leakage.

In addition, the biggest cost is the gas fee and time for on-chain interaction. Because the blockchain is a public ledger and database, everyone wants to add transactions to the ledger. However, to maintain decentralization, the ledger will be relatively small, so you have to bid for the right to write to the ledger. This is the gas for on-chain interaction. On the Ethereum blockchain, when transactions are frequent, transaction fees can cost tens of USD or even hundreds of USD per transaction, which is not friendly to users. Many people cannot afford the high cost of on-chain interaction. Therefore, we can adjust strategies and interact when there are fewer transactions. In this way, the gas spent will be less, and the cost will be reduced. Fortunately, after Ethereum's execution layer is expanded, there are cheaper Rollup networks. In these networks, transaction fees are relatively low.

When we interact, we can also choose more capital-efficient interaction methods because in the web3 project ecology, many projects are composable. Therefore, we can use one fund to interact with multiple projects, complete the experience testing of multiple products, such as my assets in the Arbitrum network can be transferred to projects in the Optimism ecosystem through cross-chain bridges. In this way, I have completed the interaction of multiple projects with the same fund, achieving the goal of "killing two birds with one stone" and reducing interaction costs. At the same time, before participating in airdrop projects, we also need to carefully evaluate the security and reliability of the project to avoid losses during participation.

In summary, airdrop interaction is also a job that needs to be taken seriously, and it requires us to invest time and energy, experience and feel the development of the product, learn and create with the community, and the project nurtured and promoted by the community will ultimately return the fruit of development to the community users. If we can correctly grasp the skills and methods of interaction, we can also obtain more airdrop benefits in the process of learning and experiencing, and make a contribution to the development of the blockchain industry. The above is all the content shared, hoping to have a certain reference for users and projects participating in the community!

About Campfire

Campfire is the 3HOUSE community's fortnightly focus direction. Every two weeks, the development team, in collaboration with the community, look at an important and relevant issue within the crypto industry and try to unpack it from multiple angles.

Campfire is our community's way of getting to the heart of complex issues together to better inform investment decisions and cut through the noise of traditional content platforms.

Author：3HOUSE user @S4nghal

With the continuous development of blockchain technology, more and more investment institutions are entering the industry and investing in many excellent projects. Some excellent projects are often only available for investment by well-established investment institutions and high net worth individuals, so how can ordinary users participate in the project development process and capture the benefits of project results? That's where Airdrop comes in. Airdrops have become a really major component of marketing and financing new projects, and there are even companies recruiting web3 experienced interaction designers on job sites to manage company accounts and obtain airdrop benefits.

In the traditional securities field, airdrops do not exist at all, but in web3 and the blockchain field, because all data is publicly available on the chain, every transaction that users interact with on the blockchain becomes a data asset. Web3 products can capture their early users through on-chain data and achieve early user accumulation and growth through reasonable airdrop expectations, thereby achieving the goal of community and project mutual growth and shared benefits. While accompanying the project's growth, users receive airdrop incentives for project tokens and enjoy the dividends brought by project development. Massive users contribute assets and data to the project's development, allowing the project to overcome the difficult early stages of customer acquisition. This phenomenon cannot be achieved in traditional fields because data is not public and private, but in web3, because everything is public and searchable, community members and projects will develop in a direction that benefits the community, and everyone is a win-win symbiotic development model.

As a community user who has received multiple major airdrops, I have years of experience in this field and have accumulated some insights. This article mainly shares some of my insights and experiences in airdrop interaction for reference.

First, you need to deeply participate in the development of the project ecosystem. Many airdrops are aimed at a particular project, so if you are interested in this project and optimistic about its development prospects, you can better invest in this project. In this project's ecosystem, you can obtain more information and experience, and there is also a chance to receive more airdrop benefits.

From the project's perspective, it is more willing to distribute its tokens to early real users because these users contribute funds, time, and data to the project's development. Therefore, deep participation in the project ecosystem is essential, which requires community users to have a good understanding of the project's products and corresponding risks. For public-chain-level projects, users also need to understand the project's ecological development and participate in the ecological project as early as possible, interact on the chain, and generate sufficient interaction data.

Taking the Arbitrum airdrop as an example, the project's airdrop standards mainly incentivize users to trade more in the Arbitrum ecosystem, and users who trade earlier and with larger amounts will receive more airdrop incentives. This is a way for ordinary users to participate in the Arbitrum airdrop process. The process also provided airdrop incentives for DAOs in the ecosystem to encourage them to participate in the ecosystem's construction in a decentralized way and provide them with funds. Therefore, if users have the conditions, they can also organize themselves to do DAO-related projects in the ecosystem.

In summary, the more and deeper you participate in the ecosystem, the more incentives you will receive because these users and the community truly promote the project's development and prosperity and should share the fruits of the project's victory.

Second, you should focus on primary projects. Currently, there are many airdrops on the market, and new airdrop projects are released every day. However, under limited time and energy, we cannot participate in all airdrop projects. Therefore, we need to choose a few projects that we think have the most potential and are most in line with personal interests and focus on these projects.

After DeFi Summer, blockchain applications developed in a booming manner, but not all projects will conduct airdrops, or airdropped tokens will bring significant wealth effects. Based on my observation, projects with small financing amounts are often difficult to offer significant airdrops because their financing situation and user base are insufficient to support them becoming a massive project, and funds may have been exhausted during project development. For community airdrops, the quantity is not too much, and there is no money available to add transaction liquidity. Therefore, for projects with less financing and less narrative, it is often challenging to obtain airdrop benefits.

Therefore, we need to focus our limited funds and time and energy on primary projects. These projects often have some characteristics, such as being led by well-known investment institutions, having large amounts of multi-round financing, and needing to attract and reward community users through airdrops. Such projects often have high market capitalization, large user groups, and a lot of imagination space. Generally speaking, projects that meet these conditions give airdropped tokens to community users when issuing tokens, which can bring enormous wealth effects. Therefore, we only need to interact with these projects to obtain returns that exceed ordinary people, such as projects in the Ethereum Rollup track, such as Scroll, zksync, Starknet, and so on.

Thirdly, airdrop interaction requires long-term persistence. Airdrops often require us to complete some tasks, such as registering an account, joining social media communities, promoting projects, and so on. However, many people tend to give up airdrop interaction after completing the tasks. In order to obtain more airdrop benefits, we must participate continuously in the long run.

This is to establish a good trust relationship and make the project party more willing to issue airdrops to you. From the project party's perspective, they hope to obtain airdrop users who are long-term real users of the ecosystem and products. Therefore, if we want to get the project's airdrop, we cannot just interact with the project once on an experiential basis. Instead, we should interact for a long time based on usage needs and interests, as real users and testers of the product. This is most in line with the interests of the project's development. Generally, users who can maintain long-term continuous interaction will be judged as real early users and often receive more incentives than shallowly interactive users during the airdrop incentive distribution process.

For example, in the ENS airdrop, the longer the user's ENS domain name registration time, the more tokens they receive when airdropped. For users holding multiple domain names with the same address, the weight of the airdrop is reduced. In addition, Arbitrum also offers more token airdrop incentives to users with more transaction counts. To become a senior web3 product experience designer, we must interact with the product continuously for a long time, bringing positive returns to the project's growth. Only in this way can we enjoy the opportunities and dividends of project and industry development.

Fourthly, execution is also a very important aspect of airdrop interaction. Many project parties will set interaction tasks, such as promoting on social media, submitting personal information, and so on. To maximize airdrop benefits, we must have strong execution and be able to complete these tasks quickly and effectively.

Of course, this also requires us to read the airdrop rules carefully and complete the tasks as required. In my opinion, execution is the most important factor. Airdrop projects that often receive huge benefits have publicly available information in the industry, and many people have written complete interaction tutorials to help ordinary users participate. However, many people still cannot obtain the maximum airdrop benefits because, after knowing this information, they did not spend time or money to complete the corresponding tasks or did not interact due to negligence and laziness. Therefore, people with poor execution are often difficult to develop in the industry. Only those with super execution can complete the corresponding tasks at the first time after capturing information, which is often the key reason for determining whether you can obtain benefits.

Finally, the cost of airdrop interaction is also something that needs to be considered. Some airdrop tasks require us to submit some personal information, such as email, mobile phone number, ID card, etc. These pieces of information need to be carefully guarded to avoid unnecessary losses caused by leakage.

In addition, the biggest cost is the gas fee and time for on-chain interaction. Because the blockchain is a public ledger and database, everyone wants to add transactions to the ledger. However, to maintain decentralization, the ledger will be relatively small, so you have to bid for the right to write to the ledger. This is the gas for on-chain interaction. On the Ethereum blockchain, when transactions are frequent, transaction fees can cost tens of USD or even hundreds of USD per transaction, which is not friendly to users. Many people cannot afford the high cost of on-chain interaction. Therefore, we can adjust strategies and interact when there are fewer transactions. In this way, the gas spent will be less, and the cost will be reduced. Fortunately, after Ethereum's execution layer is expanded, there are cheaper Rollup networks. In these networks, transaction fees are relatively low.

When we interact, we can also choose more capital-efficient interaction methods because in the web3 project ecology, many projects are composable. Therefore, we can use one fund to interact with multiple projects, complete the experience testing of multiple products, such as my assets in the Arbitrum network can be transferred to projects in the Optimism ecosystem through cross-chain bridges. In this way, I have completed the interaction of multiple projects with the same fund, achieving the goal of "killing two birds with one stone" and reducing interaction costs. At the same time, before participating in airdrop projects, we also need to carefully evaluate the security and reliability of the project to avoid losses during participation.

In summary, airdrop interaction is also a job that needs to be taken seriously, and it requires us to invest time and energy, experience and feel the development of the product, learn and create with the community, and the project nurtured and promoted by the community will ultimately return the fruit of development to the community users. If we can correctly grasp the skills and methods of interaction, we can also obtain more airdrop benefits in the process of learning and experiencing, and make a contribution to the development of the blockchain industry. The above is all the content shared, hoping to have a certain reference for users and projects participating in the community!

About Campfire

Campfire is the 3HOUSE community's fortnightly focus direction. Every two weeks, the development team, in collaboration with the community, look at an important and relevant issue within the crypto industry and try to unpack it from multiple angles.

Campfire is our community's way of getting to the heart of complex issues together to better inform investment decisions and cut through the noise of traditional content platforms.