A combination of trends already underway and deliberate industry action could lead to crypto’s watershed moment in terms of public adoption.

For many, the crypto industry feels as though it’s hovering on the brink. It attracts high-profile attention and headlines; yet widespread public interest and adoption haven’t yet followed.

There may be a variety of factors giving the public pause, ranging from stories of misconduct by bad actors to simply a lack of understanding of the industry’s technology, philosophy and potential. But is it possible some significant trend or development could tip the scales in crypto’s favor? Below, 13 members of Cointelegraph Innovation Circle speculate about some of the factors and events they believe could lead to a groundswell of interest in the crypto industry among the general public.

Web3 will disrupt and reinvent day-to-day activities like shopping, ticketing, loyalty and entertainment. Brands like Nike, Coca-Cola and Louis Vuitton already offer unique experiences backed by digital assets. The potential includes nonfungible tokens that offer actual, verifiable, real-life utility like extra perks, access to communities, tangible physical products, loyalty programs and more. – Sandy Carter, Unstoppable Domains

https://cointelegraph.com/innovation-circle/13-developments-that-could-kindle-the-publics-interest-in-the-crypto-industry

A combination of trends already underway and deliberate industry action could lead to crypto’s watershed moment in terms of public adoption.

For many, the crypto industry feels as though it’s hovering on the brink. It attracts high-profile attention and headlines; yet widespread public interest and adoption haven’t yet followed.

There may be a variety of factors giving the public pause, ranging from stories of misconduct by bad actors to simply a lack of understanding of the industry’s technology, philosophy and potential. But is it possible some significant trend or development could tip the scales in crypto’s favor? Below, 13 members of Cointelegraph Innovation Circle speculate about some of the factors and events they believe could lead to a groundswell of interest in the crypto industry among the general public.

Web3 will disrupt and reinvent day-to-day activities like shopping, ticketing, loyalty and entertainment. Brands like Nike, Coca-Cola and Louis Vuitton already offer unique experiences backed by digital assets. The potential includes nonfungible tokens that offer actual, verifiable, real-life utility like extra perks, access to communities, tangible physical products, loyalty programs and more. – Sandy Carter, Unstoppable Domains

https://cointelegraph.com/innovation-circle/13-developments-that-could-kindle-the-publics-interest-in-the-crypto-industry