Bringing real world, physical objects on-chain has long been a “holy grail” for the world of crypto. NFTs and the underlying blockchain technology offer new forms of value creation, making a Web3 transition the next logical step for industries dealing in physical goods. There are a number of Web3 projects aiming to tether the physical world to the digital one. We’ve identified the strengths and weaknesses across different classes of “phygital” solutions to demonstrate where they succeed and w...