After 85 months, I canceled Audible, drawn by the superior quality of Substack, podcasts, and YouTube. Creators now rival legacy giants, flipping media diets—Mr. Beast’s $5B empire dwarfs Germany’s ProSiebenSat.1 at $1.5B. Early adopters like us see the shift, but traditional media lingers for most. Our mission? Craft captivating content, grow this ecosystem, and seize the massive runway ahead as creators redefine the future.