ENS is important because it simplifies the use of Ethereum blockchain addresses. If you have a .eth domain, you can utilize smart contracts to create your own subdomains to match with a Dapp (decentralized app) and make it more user-friendly.

Also, ENS now supports DNS (domain name system), meaning you can now use your web2 website domain as an ETH address.

This means that you can send and receive payments using your original web2 domain (.com, .net, .org, etc). ENS allows you to simply import your original domain name to use as an ENS.

Here is the official how-to guide for importing your DNS to ENS. In all reality, ENS is helping bridge the gap between web3 and web2 by allowing the two to interact with each other.

If you don’t already have your own ENS, it may be time to think about registering one. Every day people are registering new ENS names.

Once a name is registered, no one else can register that exact name until it either expires or you would have to buy it from the person who is in possession of the ENS.