I'm giving this one last chance – and invite you to share this journey with me.

My partner and I launched ThinkPink way back in 2018. Back then, our goal was to create a creative agency that would provide brands with unique special projects focusing on noticeable and profound emotional experiences. We failed.

In 2021 we decided to reinvent ThinkPink into the web3 creative studio by connecting the brands from the web2 world with web3 opportunities and technical stack. We failed.

I've always prided myself on staying ahead of the curve. The rapid changes in technology, especially in the realm of artificial intelligence, have prompted us to reevaluate the direction of ThinkPink one last time. The vision behind this decision is the clearest I've had in years. I genuinely believe we could make it work this time – by being fast and more understandable to the outside crowd.

Any sane person would drop this idea by now, but deep inside, we still believe we could make this work. So this is our last shot at making ThinkPink into a sustainable business that we would enjoy running.

I'll document the transformation process in this blog, sharing our plans, insights, and progress updates to provide an honest look behind the reengineering of the small creative team. I genuinely believe that by reevaluating our approach and embracing the upcoming changes in the creative space, we can create a brighter future for ThinkPink and the world.

For the foreseeable future, I plan to share my thoughts on the possibilities of the creative industry, and the role of humans amidst AI advancements, reflect on my previous working experience, and construct the long-term path for ThinkPink with a step-by-step plan.

Maybe we'll fail again. Or we'll succeed at last. The journey ahead is undoubtedly filled with challenges and uncertainties. Still, I'm excited to embark on this new path and share the experience with you. Together, we'll explore what it means to be a creative studio in a world where AI and human creativity collide. Stay tuned for updates, and join me in witnessing the transformation of ThinkPink into something extraordinary.

I'm giving this one last chance – and invite you to share this journey with me.

My partner and I launched ThinkPink way back in 2018. Back then, our goal was to create a creative agency that would provide brands with unique special projects focusing on noticeable and profound emotional experiences. We failed.

In 2021 we decided to reinvent ThinkPink into the web3 creative studio by connecting the brands from the web2 world with web3 opportunities and technical stack. We failed.

I've always prided myself on staying ahead of the curve. The rapid changes in technology, especially in the realm of artificial intelligence, have prompted us to reevaluate the direction of ThinkPink one last time. The vision behind this decision is the clearest I've had in years. I genuinely believe we could make it work this time – by being fast and more understandable to the outside crowd.

Any sane person would drop this idea by now, but deep inside, we still believe we could make this work. So this is our last shot at making ThinkPink into a sustainable business that we would enjoy running.

I'll document the transformation process in this blog, sharing our plans, insights, and progress updates to provide an honest look behind the reengineering of the small creative team. I genuinely believe that by reevaluating our approach and embracing the upcoming changes in the creative space, we can create a brighter future for ThinkPink and the world.

For the foreseeable future, I plan to share my thoughts on the possibilities of the creative industry, and the role of humans amidst AI advancements, reflect on my previous working experience, and construct the long-term path for ThinkPink with a step-by-step plan.

Maybe we'll fail again. Or we'll succeed at last. The journey ahead is undoubtedly filled with challenges and uncertainties. Still, I'm excited to embark on this new path and share the experience with you. Together, we'll explore what it means to be a creative studio in a world where AI and human creativity collide. Stay tuned for updates, and join me in witnessing the transformation of ThinkPink into something extraordinary.