We think of pricing as a simple logic of distance and quality. But after diving into a rare data-driven analysis of the €2 billion Alpine transfer market, I realized the real cost drivers are invisible forces: structural inefficiencies, information asymmetry, and the surprisingly high price of consumer trust.I've always been fascinated by markets that defy simple logic. Why does a cup of artisanal coffee cost $7? Why is some enterprise software priced per seat, while another is priced pe...