In the last year, we've watched with awe as the Web3 movement has continued to gain ground and spawned powerful new experiments in decentralization. This new way of organizing has given birth to a new lexicon of brand building. There’s been much talk of “decentralized narratives” and “headless brands” on Twitter. (Hat tip to the good folks at Other Internet for coining the latter phrase.) However, there are still precious few actionable resources for those looking to make sense of this n...