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Most loyalty campaigns reward surface-level engagement: likes, shares, or completed quests. These actions are important because they spark momentum, attract new users, and build awareness. But once the campaign ends, momentum often fades. The real question becomes: how do you keep your community connected long after the excitement is over?
The answer lies in recognizing conviction, not just participation. Token holders, whether they own your ERC-20 tokens or NFT collections, represent belief in your project’s long-term vision. They are not just users clicking buttons; they are stakeholders who own a piece of what you have built. Rewarding them strengthens the bond between brand and believer, turning ownership into loyalty.
Engagement builds visibility. Ownership builds resilience. When markets shift or trends fade, holders stay because they care about the outcome. Rewarding verified holders transforms passive ownership into active participation. It signals that you see and value those who stand with you, not only those who show up for points.
Recognizing holders leads to:

Higher retention after campaign cycles
More authentic community growth
Long-term trust and participation
Absinthe was built to reward every kind of contribution, from clicks to conviction.
You can already use Absinthe to:
Launch social and content quests
Track clicks, shares, and form submissions
Run referral programs or leaderboard challenges
Now, you can go further by integrating token and NFT ownership into your campaigns. With Holding Specific NFTs, you can capture a snapshot of every address holding NFTs from a specific ERC-721 or SPL collection at any moment in time. It is an effortless way to connect your campaign data with real blockchain ownership.

Absinthe makes holder-based loyalty seamless:

Verify wallets and automatically detect ERC-20 or ERC-721 holders.
Segment holders by tiers, collection, or snapshot date.
Reward them with points, XP, badges, or exclusive campaign access.
Track results with built-in analytics that visualize engagement and retention.

Everything runs through the same dashboard you already use for quests and engagement campaigns, with no custom scripts or complex setup required.
Imagine running a month-long event where verified NFT holders earn double XP for every quest they complete. Or sending exclusive rewards to wallets that have held your token for more than 60 days. You could even unlock a private leaderboard only for top-tier holders.
Each of these creates a cycle of recognition and reward, proving that loyalty is more than a number; it is a relationship.
Absinthe gives you the flexibility to celebrate every kind of supporter. Whether they are completing tasks, referring friends, or holding your NFTs through the ups and downs, Absinthe helps you reward them all easily and intelligently.
Because loyalty is not just about who shows up. It is about who stays.
Reward engagement. Reward ownership. Reward belief.
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