TLDR
USER JOURNEY TODAY
PROBLEMS

TLDR
Accounts
The consumer web is jittery because accounts get in the way. To do many things online consumers need accounts from device, data service, identify service providers, secrets managers, wallets, apps, and networks. Users spend time switching accounts, copy/paste, and manual actions to use their own data. 

Assets
Crypto is supposed to be better, but nothing works together.  Crypto consumers need extra tools, steps, and time to complete tasks, b/c their onchain accounts, apps, and assets aren't compatible. Want to try an app? Need specific tokens. Don’t have them? Use an existing account and buy tokens; create a new account and transfer tokens into it. 

Apps
The more a user is onchain the harder it gets. Users access apps in a browser and use multiple wallets but can’t manage apps across them. Most wallets add their own in-app browser—so 1–2 browsers plus 3+ extensions on desktop, or 2 browsers plus 3 wallets on mobile, becomes 5 browsers in total. 

USER JOURNEY TODAY

This section explains what degens and prosumers want to do with crypto each day. It covers the journey they go on and the steps they need to get there.

access

user action: builds digital life on web2 platforms (steam, youtube, spotify, instagram, discord, tiktok, twitch, whatsapp, telegram); uses multiple browsers, tabs, and screens; bookmarks apps on desktop and home screen on mobile.

user problem: discovery is fragmented; simple tasks need several apps; web2 and web3 don’t integrate; time wasted switching.

devices

action: uses iphone for daily txs, desktop for large trades (> $1,000), hardware wallets for long-term storage.

problem: switching takes time; desktop reliance reduces flexibility; risk of losing hardware wallet.

operating systems

action: runs ios, macos, and ledgeros to access apps and secure wallets.

problem: managing updates across os is hard; compatibility issues common; ledgeros setup is complex.

interfaces

action: runs 2–5 browsers/profiles, keeps 10–50 tabs open, receives 50–200 notifications daily.

problem: tracking across browsers/apps is hard; switching costs time; notifications scatter.

apps

action: uses 3 browsers (safari, chrome, tor), 1–3 wallets (metamask, rainbow, ledger live), 2–4 defi platforms (uniswap, aave), 1–2 payment processors (coinbase, moonpay), price feeds, tax tools, vpns, analytics tools.

problem: app fragmentation and incompatibility cause manual switching, errors, and slowdowns.

profiles / control

action: manages multiple accounts across platforms; logs in and switches accounts manually with no sync.

problem: lacks tools to manage accounts; inefficiency increases security risk and time.

accounts

action: uses internet accounts, eoa, smart accounts, and non-evm accounts; manages personal and group accounts; tracks with link trees and password managers; manages across browser profiles with separate accounts per profile.

problem: everything requires an account and they don’t work together; accounts don’t integrate; updates are manual and error-prone.

keys

action: stores and manages sign-ins manually; uses 2fa, passwords, keys; uses hardware wallets and password/auth apps.

problem: manual security increases mistakes; storing wallets and mnemonics is hard; eoas can’t upgrade or rotate keys; seed phrase compromise drains sub-accounts.

action: signs in and approves transactions using multiple methods.

problem: approvals take time; session keys grant broad access and increase risk.

recovery

action: uses multisig and mpc auth providers; sets friends/family as recovery contacts; uses email and passcodes for recovery.

problem: recovery is manual and error-prone; losing options locks out access; smart accounts can’t be exported or easily restored.

addresses / experience

action: uses multiple addresses across networks; manages them manually; lacks synced contacts/labels; wallets show truncated addresses.

problem: switching profiles is manual; kyc/kyb repeats; accounts don’t sync dapps and contacts; can’t import/export smart accounts; embedded social accounts create extras; fragmentation mixes accounts and increases mistakes.

wallets

action: uses on/off ramps to move money between fiat and crypto; sets aside money for gas; pays with crypto debit cards.

problem: moving stablecoins across chains is slow, expensive, and complex (esp. usdt on tron/ton). bridging takes too long, fees stack up, multiple wallets add confusion.

action: manages assets, trades, and tracks balances across many platforms, sometimes with centralized exchanges.

problem: crypto infra is unreliable; settlement unpredictable; fees inconsistent; routing fragile; custody risk when using exchanges.

transact

action: trades on non-custodial and decentralized exchanges; swaps, borrows, lends; moves assets across chains for better rates.

problem: fragmentation forces extra steps; fees pile up; failed txs without gas tokens; delays and mistakes common.

networks

action: transfers funds across ethereum, bitcoin, solana, tron, and l2s.

problem: congestion or incompatibility means longer waits, failed txs, and unpredictable costs.

deposit / withdraw

action: moves funds between chains and wallets.

problem: costs are unpredictable with gas volatility; regulations add extra steps; taxes across jurisdictions take more time and cause errors.

buy / sell

action: uses cex and dex platforms to convert between crypto and fiat.

problem: too many steps, different flows per platform, and added risk with custody.

assets

action: holds memecoins, stablecoins, bluechips, nfts, rwas, yield assets (sdai); stores in stablecoins, lps, and liquid staking; manages locked assets.

problem: switching networks to manage assets wastes time; locked assets hard to access; errors common.

balances

action: maintains balances to qualify for rewards, airdrops, staking tiers; tracks funds across wallets/networks; reserves gas for txs.

problem: manual balancing is fragmented and error-prone; volatility leads to missed opportunities.

rewards / experience

action: earns points in crypto apps (aavegotchi, rabbit hole, uniswap) and web2 programs (starbucks, apple cash, emirates, gucci); redeems for rewards; trades or sells on secondary markets.

problem: scattered points tracked manually; limited integration between web2/web3; few secondary markets; liquidity thin; opportunities missed.

TLDR
USER JOURNEY TODAY
PROBLEMS

TLDR
Accounts
The consumer web is jittery because accounts get in the way. To do many things online consumers need accounts from device, data service, identify service providers, secrets managers, wallets, apps, and networks. Users spend time switching accounts, copy/paste, and manual actions to use their own data. 

Assets
Crypto is supposed to be better, but nothing works together.  Crypto consumers need extra tools, steps, and time to complete tasks, b/c their onchain accounts, apps, and assets aren't compatible. Want to try an app? Need specific tokens. Don’t have them? Use an existing account and buy tokens; create a new account and transfer tokens into it. 

Apps
The more a user is onchain the harder it gets. Users access apps in a browser and use multiple wallets but can’t manage apps across them. Most wallets add their own in-app browser—so 1–2 browsers plus 3+ extensions on desktop, or 2 browsers plus 3 wallets on mobile, becomes 5 browsers in total. 

USER JOURNEY TODAY

This section explains what degens and prosumers want to do with crypto each day. It covers the journey they go on and the steps they need to get there.

access

user action: builds digital life on web2 platforms (steam, youtube, spotify, instagram, discord, tiktok, twitch, whatsapp, telegram); uses multiple browsers, tabs, and screens; bookmarks apps on desktop and home screen on mobile.

user problem: discovery is fragmented; simple tasks need several apps; web2 and web3 don’t integrate; time wasted switching.

devices

action: uses iphone for daily txs, desktop for large trades (> $1,000), hardware wallets for long-term storage.

problem: switching takes time; desktop reliance reduces flexibility; risk of losing hardware wallet.

operating systems

action: runs ios, macos, and ledgeros to access apps and secure wallets.

problem: managing updates across os is hard; compatibility issues common; ledgeros setup is complex.

interfaces

action: runs 2–5 browsers/profiles, keeps 10–50 tabs open, receives 50–200 notifications daily.

problem: tracking across browsers/apps is hard; switching costs time; notifications scatter.

apps

action: uses 3 browsers (safari, chrome, tor), 1–3 wallets (metamask, rainbow, ledger live), 2–4 defi platforms (uniswap, aave), 1–2 payment processors (coinbase, moonpay), price feeds, tax tools, vpns, analytics tools.

problem: app fragmentation and incompatibility cause manual switching, errors, and slowdowns.

profiles / control

action: manages multiple accounts across platforms; logs in and switches accounts manually with no sync.

problem: lacks tools to manage accounts; inefficiency increases security risk and time.

accounts

action: uses internet accounts, eoa, smart accounts, and non-evm accounts; manages personal and group accounts; tracks with link trees and password managers; manages across browser profiles with separate accounts per profile.

problem: everything requires an account and they don’t work together; accounts don’t integrate; updates are manual and error-prone.

keys

action: stores and manages sign-ins manually; uses 2fa, passwords, keys; uses hardware wallets and password/auth apps.

problem: manual security increases mistakes; storing wallets and mnemonics is hard; eoas can’t upgrade or rotate keys; seed phrase compromise drains sub-accounts.

action: signs in and approves transactions using multiple methods.

problem: approvals take time; session keys grant broad access and increase risk.

recovery

action: uses multisig and mpc auth providers; sets friends/family as recovery contacts; uses email and passcodes for recovery.

problem: recovery is manual and error-prone; losing options locks out access; smart accounts can’t be exported or easily restored.

addresses / experience

action: uses multiple addresses across networks; manages them manually; lacks synced contacts/labels; wallets show truncated addresses.

problem: switching profiles is manual; kyc/kyb repeats; accounts don’t sync dapps and contacts; can’t import/export smart accounts; embedded social accounts create extras; fragmentation mixes accounts and increases mistakes.

wallets

action: uses on/off ramps to move money between fiat and crypto; sets aside money for gas; pays with crypto debit cards.

problem: moving stablecoins across chains is slow, expensive, and complex (esp. usdt on tron/ton). bridging takes too long, fees stack up, multiple wallets add confusion.

action: manages assets, trades, and tracks balances across many platforms, sometimes with centralized exchanges.

problem: crypto infra is unreliable; settlement unpredictable; fees inconsistent; routing fragile; custody risk when using exchanges.

transact

action: trades on non-custodial and decentralized exchanges; swaps, borrows, lends; moves assets across chains for better rates.

problem: fragmentation forces extra steps; fees pile up; failed txs without gas tokens; delays and mistakes common.

networks

action: transfers funds across ethereum, bitcoin, solana, tron, and l2s.

problem: congestion or incompatibility means longer waits, failed txs, and unpredictable costs.

deposit / withdraw

action: moves funds between chains and wallets.

problem: costs are unpredictable with gas volatility; regulations add extra steps; taxes across jurisdictions take more time and cause errors.

buy / sell

action: uses cex and dex platforms to convert between crypto and fiat.

problem: too many steps, different flows per platform, and added risk with custody.

assets

action: holds memecoins, stablecoins, bluechips, nfts, rwas, yield assets (sdai); stores in stablecoins, lps, and liquid staking; manages locked assets.

problem: switching networks to manage assets wastes time; locked assets hard to access; errors common.

balances

action: maintains balances to qualify for rewards, airdrops, staking tiers; tracks funds across wallets/networks; reserves gas for txs.

problem: manual balancing is fragmented and error-prone; volatility leads to missed opportunities.

rewards / experience

action: earns points in crypto apps (aavegotchi, rabbit hole, uniswap) and web2 programs (starbucks, apple cash, emirates, gucci); redeems for rewards; trades or sells on secondary markets.

problem: scattered points tracked manually; limited integration between web2/web3; few secondary markets; liquidity thin; opportunities missed.