— Why content is no longer just a consumable, but an asset in your wallet. Imagine this scenario: It’s 2010. You stumble upon a video of a young boy named Justin Bieber singing on a street corner on a nascent video platform. You see his potential, hit “like,” and share it with your friends. Ten years later, he is a global superstar generating hundreds of millions in commercial value. But this has nothing to do with you. That “like” you gave years ago has long vanished into an ocean of data. T...

— Why content is no longer just a consumable, but an asset in your wallet. Imagine this scenario: It’s 2010. You stumble upon a video of a young boy named Justin Bieber singing on a street corner on a nascent video platform. You see his potential, hit “like,” and share it with your friends. Ten years later, he is a global superstar generating hundreds of millions in commercial value. But this has nothing to do with you. That “like” you gave years ago has long vanished into an ocean of data. T...